Kalaivani Nagarathinam

 Contributed to significant growth of TamilNadu delmonte business from 80 L to 140 L with a span of 1.5 Years  Implemented Retention-Acquisition model successfully and acquired significant number of customers  Implemented super stockiest model in upcountry markets giving incremental business to Food services  Trade Marketing Activities : BTL, Co-branding initiatives, trade schemes, Live kitchens and sampling, Food Expo, Menu curation and culinary demonstrations with the help of regional Chef.

 Handled General Trade business of Villupuram district with a monthly business size of 3 Crs  Shown significant growth in width, depth and visibility in rural markets in a shorter span of six months  Improved last mile coverage by bifurcating and appointing new distributors in the potential markets  Successfully executed trade marketing activations as part of weak market activation plans (WAP) - BTL van campaign, wall paintings, consumer expo, dealer boards and special schemes

 Accountable for plastic automotive business in automobile OEMS/Tier 1s with a business size of 60 Cr  Design and execution of all BTL events for Chennai region to position product & organization capabilities and increase share of business  New product development  Costing and developing pricing strategies for the target customers  Conducting industry research, competitor analysis and potential mapping of customers  Responsible for segmenting customer based on the vehicle module, targeting them and positioning organization capabilities to attract new customers

 Objective - “Understanding the Abrasive Market and customer needs in Chennai Sub-urban”  Primary research and mapping: Carried out intensive field study among the retailers, dealers, construction workers, building contractors and safety officers  Proposed recommendations on the 1. Potential regions and hot spots for immediate focus to help CUMI’s market penetration (for abrasive sheets, cutting & grinding wheels and construction power tools) 2. New product development by analyzing the customer pain points in the construction industry

 Responsible for Internal promotion of 'C2', a project management application of cognizant, usage monitoring and analyzing the metrics.  Creating process awareness among delivery teams through floor walk throughs, demos and events  Software auditor, process and quality consultant for 35 projects in major accounts – Marks & Spencer and Wal-Mart  Won a “Spot Award” - Took independent ownership in successfully bringing up a performance metrics dashboard for the overall Retail Vertical

Student Editor - eZet HR Magazine Executive placement coordinator - Chennai region