Kaiyang Monica Sun

E-Commerce Business Manager @ Columbia Sportswear Company

About

Armed with a global outlook, Monica is an experienced marketing professional with specialty in e-commerce and digital in China and the U.S. Monica is experienced in serving global and domestic brands Specialties: e-commerce, digital marketing, multicultural communication

Country

China

City

Jing'an District

Industry

Marketing & Advertising

Skill

Social Media, Branded Entertainment, Digital Strategy, Integrated Marketing, Marketing Communications, Consumer Engagement, Marketing Strategy, Customer Engagement, CRM, Business Development, Event Management, Strategy, E-commerce, Management, Facebook, Creative Direction, Marketing, Social Media Marketing, Ecommrece

Experience

E-Commerce Business Manager

Columbia Sportswear Company

2014-7 - Present · 12 yrs 3 mos

Shanghai City, China

Manage end-to-end business of Columbia Tmall, including top line sales growth, customer acquisition, page design, merchandise demand, marketplace relations, logistics & call center. Develop marketing calendar for Columbia-owned e-commerce stores, including Columbia Tmall, Columbia JD, Columbia DotCN. Lead TP vendor on the execution of over 130 campaigns, including Double 11 and 618 on both Tmall and JD. Oversee over RMB 10 million marketing budget, devise marketing expense strategy to maximize paid ad results. Overall business management of Columbia DotCN, lead DotCN page revamp, Columbia Wechat store launch and Wechat account revamp. Work closely with internal team and Tmall partner to facilitate Omni-channel projects, such as CRM and O2O, to develop the unified customer experience both online and offline.

Manager, E-Commerce and Digital

PepsiCo

2012-5 - 2014-2 · 1 yr 10 mos

Shanghai, China

Develop plans and marketing programs for Pepsitmall, the industry’s first online collaboration with Tmall, to make it an ultimate youth destination. Manage the implementation of these plans to ensure daily operation. Perform regular tracking and site analysis. Lead to enhance Pepsitmall’s loyalty program to drive user frequency. Develop strategic brand alliance through partnerships, and manage relations with key partners.

International Business Development Officer

Thoughtful Media Group, Inc.

2010-5 - 2012-5 · 2 yrs 1 mo

Greater Los Angeles Area

Provided strategic planning and management oversight on TMG’s two biggest social media projects with China-specific practices using TMG’s branded entertainment model. Develop Weibo fans recruitment strategy and day-to-day fans management for clients. Worked with website development team to ensure project website was functional and up-to-date. Business development, brand relations included Ford Focus, Kimberly-Clark, Haier, Diageo, Gucci, Unilever, Sephora, and Starbucks.

Marketing Assistant

Comcast International Media

2009-1 - 2009-10 · 10 mos

Greater Los Angeles Area

Designed marketing plan for Comcast’s TV product, acquire key distribution information with ethnic groups and various media outlets, cut cost by 20% Promoted Comcast ethnic TV channels to audiences through online and offline media marketing Initiated and managed marketing campaign on Facebook and Twitter for Bollywood Hits On Demand