Kaixi Hu

•Create and schedule weekly content for LinkedIn and Facebook to build brand awareness and drive inbound leads for faith-driven freight brokerage. Design visual assets using Canva to support consistent brand identity across platforms. •Draft email campaigns to educate prospective clients, build trust, and increase engagement. •Develop content strategy that communicates the company's mission of creating economic opportunity for justice-impacted communities.

• Supported brand and social media growth strategy by aligning content themes with brand positioning and seasonal campaigns, contributing to improved brand consistency across channels • Owned end-to-end content creation for Instagram and TikTok, including post ideation, short-form video concepts, copywriting, and visual planning • Increased average post engagement rate by testing content formats (Reels vs. static posts), hooks, captions, and posting times based on performance insights • Supported campaign brainstorming and competitive research, translating insights into actionable content ideas aligned with consumer snacking trends and Gen-Z social behaviors • Collaborated with cross-functional teammates across branding, product, and operations to execute integrated campaigns, ensuring consistent brand voice and cohesive visual identity

• Assisted Professor in the Communication Department categorizing and coded reports on mass shooting events, investigating patterns in how news outlets present these incidents. Analyzed trends in reporting styles, including language use, image selection, and framing of events. Analyzed and coded TikTok video content related to the 2024 U.S. presidential election for subsequent research analysis; contributed to refining content analysis methodologies and coding techniques.

•Organized small group discussions of the orientation course for international students, offering detailed, constructive feedback to help them improve their analytical skills. •Held weekly meetings with the course instructor to review student progress, analyze classroom dynamics, and discuss strategies for enhancing course content and delivery to meet students’ learning needs. •Provided mentorship to first-year international students, helping them navigate academic and cultural challenges. Offered personalized support to ease their transition into university life and foster academic success.

•Supported the museum’s data management efforts by organizing and maintaining databases of artifacts, digital records, and other key collections, ensuring accuracy and easy access for future reference. •Facilitated the categorization and inventory of exhibit collections, improving retrieval efficiency for curators and research teams. •Performed in-depth research on various museum collections to gather historical, cultural, and contextual information. Authored engaging blog posts, articles, and social media content to highlight the museum's exhibits.

•Supported the company’s global expansion initiative, collaborating with cross-functional teams (design, IT, and marketing) to tailor go-to-market strategies for overseas regions, helping define measurable marketing goals for brand entry into North America and Europe. •Led the content localization and SEO optimization for the company’s English-language website — conducted keyword research, competitor analysis, and site audits, improving organic visibility and boosting web traffic. •Created and edited brand and product content for international audiences, ensuring cultural accuracy, clarity, and consistency with the company’s global branding guidelines; collaborated with designers to refine UX. •Conducted in-depth e-commerce market research and produced competitive and consumer insight reports were integrated into client bidding documents, providing data-driven recommendations that strengthened the company's international partnership proposals.

•Assisted professors in class management, responsible for grading assignments and organizing classes (2 classes, 60 students) •Graded students' English writing assignments (including essays, book reports, etc.), provide personalized written feedback focus on structure, logic, grammar, effectively improve students' writing skills •Designed and gave lecture on the theme of "Academic English Reading and American Culture", covering college life in the U.S, tips on reading academic English text to improve students' academic literacy and international perspectives

Worked with researchers and professors in Dunhuang Academy Studied historical background of ancient Chinese fresco in Mogao Cave, Gansu, China Explored geographic and historical artifacts about connection between fresco and the Silk Road Learned historical research skills including primary source analysis

Concentration: Artificial Intelligence Relevant Coursework: Generative AI and Media, Using Data to Make Informed Decisions, Foundations of Strategic Communication, Socially Responsible Communication

Double Major in History and Communication