Kaitlyn Kochendorfer

• Manage end-to-end digital advertising campaigns for multiple markets, overseeing pre-sale planning, execution, and post-launch analysis to ensure optimal performance and client satisfaction. • Monitor campaign performance metrics, providing detailed insights and reports using third-party platforms, enhancing client retention by delivering actionable optimization recommendations. • Provide strategic consultation to sales teams, leveraging expertise in third-party ad platforms and rich media technologies to craft high-impact digital campaigns that drive measurable results and client retention. • Streamline billing and reporting processes, ensuring precise revenue recognition and contract fulfillment by cross-referencing reports with third-party sources and maintaining adherence to company policies and procedures.

• Led marketing strategy and campaign execution, enhanced brand awareness and customer engagement. • Directed successful marketing plans for diverse events and leveraged post-event data to refine future campaigns. • Managed multi-channel content calendar and social media strategy, ensured alignment with brand identity, and enhanced digital presence and consistency across platforms. • Delivered monthly reports on campaign impact across all channels and conducted analysis to determine real-time optimizations for enhanced performance.

• Provided one-on-one consultations to brides, helping them to achieve their vision for their wedding. • Trained and mentored new sales consultants, enhancing team performance and customer service. • Applied expertise in merchandising to improve store aesthetics and customer experience.

• Assisted Senior Digital Media Specialist and Media Planner in developing and revising client campaigns. • Supported team in end-to-end execution of advertising campaigns and activation, ensuring precise targeting, tracking, creative quality, and successful bid strategies. • Participated in training and internal development covering best practices in Social, Search, Digital, and Programmatic focuses.

• Conducted comprehensive audits with a focus on healthcare and employee benefit plans. • Utilized data driven strategy to analyze business risk and enhance operational efficiency. • Led office-wide community volunteer initiatives, demonstrating leadership and organizational skills.

Magna Cum Laude

College Credit Plus