Kaique Storck

Digital Marketing Analyst | Strategy, Growth & Performance @ Globalstar

About

I work in digital marketing with a focus on strategic thinking, creativity, and performance, building experience across demand generation, CRM, content, and campaign optimization in both B2B and B2C environments. I currently lead digital marketing efforts for Globalstar and SPOT, two brands with very different audiences, customer journeys, and decision-making dynamics. Working across both has strengthened my ability to adapt strategy, messaging, and execution to each business context while keeping actions grounded in clear objectives. My work includes campaign planning, LinkedIn Ads, CRM and lead nurturing flows in HubSpot, content development, and performance analysis to support more informed and consistent marketing decisions. Throughout my career, I have also worked closely with sales teams, advertising agencies, and global stakeholders to help keep strategy, execution, and priorities aligned

Country

Brazil

City

Rio de Janeiro

Industry

Marketing & Advertising

Skill

Marketing integrado, Marketing multicanal, Marketing orientado a dados, Automação de marketing, Marketing B2B, Marketing de crescimento, Marketing de performance, Geração da demanda, Estratégia de marketing, Otimização do funil de conversão, Gestão de relacionamento com o cliente (CRM), Customer Journey Mapping, Otimização do funil de vendas, HubSpot, Google Analytics (GA4), Análise de KPIs de Performance Digital, Gestão de Jornada do Cliente (Funil de Marketing), Marketing de Conteúdo com foco em Dados, Google Search, Marketing digital

Experience

Digital Marketing Analyst | Strategy, Growth & Performance

Globalstar

2023-6 - Present · 3 yrs 4 mos

I am responsible for the marketing efforts behind Globalstar and SPOT, two brands with very different audiences, customer journeys, and decision-making dynamics. This role involves connecting strategy, content, CRM, media, and performance analysis according to the context of each business. • Plan and optimize campaigns focused on demand generation and lead qualification • Build CRM flows, lead nurturing journeys, and marketing automation in HubSpot • Develop content for campaigns, emails, landing pages, social media, and editorial initiatives • Manage and monitor LinkedIn Ads and other media efforts across the customer journey • Analyze performance to identify bottlenecks, opportunities, and optimization paths • Work closely with the sales team, advertising agency, and global teams to keep strategy, execution, and priorities aligned Selected results: • 55% growth in LinkedIn follower base • Campaign optimization with consistent improvements in conversion and efficiency • Content strategy restructuring based on performance data

Analista de Marketing Pleno

Globalstar

2021-6 - 2023-6 · 2 yrs 1 mo

Digital Marketing Intern

Globalstar

2019-6 - 2021-6 · 2 yrs 1 mo

Rio de Janeiro, Rio de Janeiro

• Produced content focused on organic acquisition and SEO best practices • Supported the execution and optimization of digital campaigns • Updated dashboards and tracked performance indicators • Helped organize data and analyses to support decision-making

Social Media Intern

Webedia

2018-10 - 2019-5 · 8 mos

Rio de Janeiro e Região, Brasil

• Planned and executed content for brands such as Tinder and Oral-B • Monitored metrics and supported content adjustments based on performance • Assisted with branded content campaigns and influencer partnerships • Organized timelines and aligned deliverables with internal teams