Kailea Zheng

Graphic Designer of the Social Media Marketing team to create, plan and schedule content on social media platforms like Instagram, TikTok and Facebook. Predicting and following fashion trends compiling mood boards and market research. Content creation, story boarding, filming videos, photography, and interviewing for market research. Photo editing using photoshop, cleaning and touching up UGC content and product photos. Video editing using Adobe Premiere Pro and CapCut. Designing promotional graphics (Instagram stories, static post, TikTok static posts, and newsletter emails) Designing UI for web banners for seasonal campaigns using Adobe creative suite and Figma. Directing photoshoots for product photography. Creating style guides for models visual guidelines, touching up and styling models on shoot. Using typography principals and color theory to create brand guidelines and brand identity. Also assisting the Product Design team, creating CADS, mockups using Adobe Photoshop and Acrobat. Focused on photo editing women’s and children’s footwear changing uppers, outsoles, appliqués, embroidery and silhouettes to send to manufacturers for production samples.

Seasonal role. Painted, sanded and cleaned residential apartments in the Upper West Side.

Organizing gallery achieves, cleaning and restore paintings. Delivering paintings to clients. Using spreadsheets to organize archive, creating Google slides to present exhibition curation. Cataloging art to management software. Updating Artist’s cover letters and press releases.

Work done for CUSHIONAIRE footwear brand. Shooted and edited product photography using Adobe Suite. Assisted the Design team with swatches, mood boards and brand identity development. Created graphics for promotional posts on Instagram, newsletters and webpage. Designed and created seasonal campaigns: the vacation edit and summer bright.

0035mm (Asian skincare Retailer) Illustrated and designed promotional post using Procreate and Canva for social media and products. Media completed included,infographs, illustrations and animations. Work closely with team to film and create promotional videos.

Graduated with Highest Honors 3.94 GPA President List Merit Scholarship