Kai Chen Ching, CPSM®
Senior Procurement Manager, APAC @ Google
About
I build procurement and supply chain functions that move at the speed of the business — not behind it.Over 12 years across Unilever and Google, I have led end-to-end sourcing across Directs (Raw & Packaging Materials) as well as Indirect (Contract Manufacturing, Logistics, Marketing and Business Services) categories. My career foundation was built in FMCG supply chain operations, with hands-on exposure to factory environments, 3P network management, NPI execution, and S&OP integration before moving into leadership roles.As Head of Procurement for Malaysia and Singapore at Unilever, I owned a $240M annual spend portfolio spanning Raw Material, Packaging Material, Contract Manufacturing, Logistics, Marketing Services and Business Services. I drove a strategic localization initiative with a contract manufacturer that reduced Total Cost of Ownership by 15% and strengthened APAC supply chain resilience. I consistently exceeded annual savings targets by X%+ and doubled operational cash flow through supplier payment term optimization.At the Global Contract Manufacturing CoE, I led cost benchmarking across Tolling, Turnkey, Open Book, and Closed Book commercial models — directly influencing gross margin strategy across Unilever's global 3P network.More recently at Google APAC, I oversee a $200M Marketing services portfolio and built a track record in stakeholder influencing and procurement transformation.I lead teams. At Unilever I managed seven direct reports, promoted two into senior roles, and established a talent pipeline that outlasted my tenure. I believe procurement leaders earn their seat at the table through business outcomes, not process compliance.What I'm looking for: APAC-scope roles in Direct/Indirect Procurement, Contract Manufacturing, Supply Chain Sourcing, or Integrated Logistics — ideally in FMCG, industrial, or manufacturing environments where procurement drives real P&L impact.
Singapore
Singapore
Information Technology & Services
Direct Procurement, Factory operations, Procurement Logistics, Packaging Procurement, NPI Management, S&OP implementation, Third-Party Logistics (3PL), Direct Materials, Contract Manufacturing, Indirect Purchasing, Directs procurement, Commercial benchmarking, Gross Margin Analysis, Category Management, Demand Planning, Procurement Management, Supplier Management, Procurement, Lean Six Sigma, Lean Management
Experience

Senior Procurement Manager, APAC
Singapore
$700M+ Spend Portfolio | Strategic Sourcing | Supplier Governance | Procurement Transformation Led strategic sourcing and supplier management in key categories for Google's APAC marketing ecosystem — a $1B annual spend portfolio spanning creative, media, production across 10+ markets. Scope included end-to-end supplier governance, commercial negotiation, category strategy, and cross-functional alignment with senior marketing leadership. Key Achievements: > Delivered $50M in annual efficiencies (7%) across the portfolio through rigorous category strategy and commercial renegotiation — capital freed for reinvestment into brand growth > Spearheaded 'Project Optimus' — a procurement transformation initiative targeting stakeholder mindset and process change, yielding $4M+ in productivity gains > Led and developed a team of 3, building a high-accountability culture focused on commercial outcomes and continuous improvement

Global Contract Manufacturing CoE Manager
Singapore
Directs Procurement | Commercial Model Benchmarking | Gross Margin Improvement Member of Unilever's global Contract Manufacturing Centre of Excellence — a specialist function responsible for setting the commercial strategy and cost benchmarking standards for Unilever's global 3P manufacturing network. Key Achievements: > Led global cost benchmarking of contract manufacturers across all major commercial models: Tolling, Turnkey, Open Book, and Closed Book — directly informing gross margin improvement decisions > Drove the strategic shift from Closed to Open Book commercial structures with co-manufacturers globally — improving cost transparency, enabling value engineering, and strengthening long-term partnership accountability > Delivered cash and gross margin improvements by identifying systemic cost inefficiencies in 3P manufacturing partnerships across multiple categories

Head of Procurement - Malaysia & Singapore
Malaysia & Singapore
Malaysia & Singapore | $240M Spend | Contract Manufacturing | Logistics | Direct Materials | Team of 7 Senior procurement leader with full P&L accountability for Malaysia and Singapore, managing a $240M annual spend portfolio across Contract Manufacturing, Logistics, Raw & Packaging Materials (RM/PM), and Indirect categories. Partnered directly with Supply Chain and Business Leadership, and functional leadership teams to deliver sourcing strategies aligned to market growth objectives. Key Achievements: > Architected a strategic supply chain localization with a contract manufacturer — reducing Total Cost of Ownership by 15% and materially improving APAC supply chain resilience and risk posture > Exceeded annual savings targets by 20%+ through value engineering, supplier consolidation, and commercial renegotiation — directly expanding EBITDA margin > Doubled operational cash flow year-on-year by restructuring supplier payment terms across the direct materials, Contract Manufacturing and Logistics supplier base > Implemented supplier performance management through structured Quarterly Business Reviews — driving continuous improvement across quality, cost, and delivery KPIs for manufacturing and logistics partners > Led a $1.5M social sustainability remediation initiative — demonstrating accountability for ethical supply chain governance at a senior level > Developed and led a team of 7 direct reports, promoting two into senior roles and building a talent pipeline that outlasted the tenure

Regional Supply Chain Manager
Singapore
NPI | Capacity Planning | 3P Network | S&OP | APAC > Led cross-functional NPI teams (Marketing, R&D, Finance, Procurement) for Oral Care product launches across APAC — managing the full pipeline from costing and CAPEX planning through to mass production and supply readiness > Owned medium and long-term capacity planning for both internal factories and 3P contract manufacturing networks — using S&OP demand forecasts to ensure supply continuity with minimal CAPEX commitment > Managed 3P supply chain risk across a regional manufacturing network, ensuring business continuity through proactive scenario planning and supplier contingency protocols

Unilever Management Trainee
Unilever
Singapore
Successfully graduated from Unilever's 3-year Graduate Programme, which prepares individuals for business leadership roles through rotations, international stints, training, and development > Completed a 2-year factory rotation deploying Manufacturing Excellence and LEAN principles — achieving measurable improvements in OEE, line balancing, and production cost reduction; this operational grounding informs how I approach supply chain partnerships as a procurement leader > Managed category procurement for Bottles & Closures — led contractual negotiations, supplier compliance reviews, and responsible sourcing audits > Sales: 6 months stint in Philippines - leading sales and distribution of Unilever’s Pureit Water purifiers in Modern trade channel

Supply Chain Management Analyst - Unilever Singapore
Singapore
> Collaborated with cross-functional team to land new innovations with annual Gross Sales Value of 400K Euro > Led gross margin improvement project to optimize existing repacking activities for total savings of 115K Euro a year > End to end Supply Chain representative for Homecare category

Assistant Production Manager - Ice Cream
Thailand
• Led Cost deployment exercise and identified 240 Mio THB (6.3 Mio Euro) of Loss in the factory • Led a team of 4 and improved the process at critical production line through continuous improvement projects (Kaizens) – Reduced changeover time by 65% and improved OEE (Overall Equipment Efficiency) by 6% • Designed and implemented a Mix-up prevention system in the Warehouse, improving overall Quality of products from the Factory

Assistant Cluster Procurement Manager - Bottles & Closures
Singapore
• Supplier Management for Australia and Malaysia (11 Suppliers), managing a total spend of 19 Million Euro • Delivered Supply Chain savings of 674K Euro through Supplier consolidation, sourcing shifts and contract negotiations • Led contractual negotiations with key Australian supplier and achieved payment terms extension of 30 days (660K Euro cash benefit) • Business partnering Marketing, R&D, Supply Chain to make sure that our key brand innovations (eg. Sunsilk, Cif, Domestos) can be launched in the regional markets On-Time-in-Full • Drove supplier compliance and ensure they are complying to all local regulations and Unilever requirements, supporting our Unilever Sustainable Living Plan ambition

Manufacturing Excellence Assistant Manager
Philippines
• Led a team of 4 and headed the Environment Pillar for the Dressings factory's (30,000 tons annual production volume) World Class Manufacturing program • Structured and managed an all-round Environmental program that ensured compliance to local regulations and consistent reduction in Utilities consumption • Rolled out key Utilities reduction initiatives that totaled 11.1 Million Php annual savings opportunity • Conducted detailed root cause analysis of Waste Water Treatment Plant process issue, and proposed engineering solutions that were able to effectively resolve problem, allowing a CAPEX avoidance of 2 Million Php

Customer Development Assistant Manager - Modern Trade
Philippines
• Managed sales and distribution of Pureit Water Purifier - a key cog to Unilever's USLP (Water) ambition • Revamped and devised a new non-promoter business model that our retailers were willing to take up, increasing our non-promoter store coverage by 280% in 4 months (from 36 stores in Jan '15 to 101 stores in Apr '15), over-delivering on target • Led the restructuring of Promoter-to-Store allocation system that better matched Promoter's capability to Store's potential, unleashing trapped potential. Individual promoter performance improved 360% after re-allocation • Sharpened monthly Forecast and Target setting accuracy, improving forecast accuracy from 51% to 79%

Product Group Supply Chain Planner (Personal Care)
Singapore
• Collaborated with cross-functional team to complete a regional (North Asia, South Asia, SEAA) sourcing study and successfully identified 15 Million Euro savings potential from proposed sourcing shifts utilizing spare capacity in competitive sites • Managed Oral Care Resilience project network and ensured on-time delivery - development of backup production capability in alternative site for key Oral Care SKUs (6 Million Euro Annual turnover) • Led a product costing/Benchmarking exercise used for deciding ~4 Million Euro of CAPEX investment

Summer Intern - Risk Management
Singapore
• Facilitated an Enterprise Risk Management exercise and identified the types of risks faced by different departments and established mitigating actions • Performed financial analysis to evaluate credit-worthiness of counterparties wishing to establish an open credit limit with the company • Enhanced existing Business Objects report to significantly reduce the time required by team to create Monthly Operational Risk Dashboard

Summer Analyst Intern, Institutional Banking Group
Singapore
• Developed a systematic way of flagging out erroneous data, ensuring the integrity of customer records before system migration • Created a product pricing simulator using Microsoft Excel, enabling Relationship Managers to assess the impact of changes in banking regulations to their existing sales models • Worked in a team and successfully completed a project aimed at enhancing human capital strategies targeted at fresh graduates, and presented it to senior management

Market Analyst, Middle East and Africa Department
Singapore
• Researched on target regions and focus sectors that International Enterprise should explore in its engagement in Africa • Participated in a Lean Six Sigma Quality improvement project aimed at improving efficiency of resource utilization

Officer Cadet School - Instructor
Republic of Singapore Air Force
• Led and intstructed more than 200 junior officer cadets and took charge of their training and discipline • Recommended by Deputy Commander (Air) to extend instructor stint for outstanding performance • Co-ordinated the daily operations in Air Defence battalion as an Assistant Operations Officer, ensuring smooth and timely execution of objectives
Education
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