Kahana Malone

Director, Demand Partnerships @ UE.co (Now DMS Insurance)

About

Experienced senior marketing manager with 10 years of B2C and B2B experience in online media. Expertise in managing client relations, business development, account optimization, email marketing, direct mail, paid search, display and co-registration advertising. Relentlessly prospecting for and on-boarding new auto, homeowners, health and life insurance lead, click and call advertisers to participate in UE's innovative marketing exchange. Working collaboratively with active advertisers and the UE publishing team to provide optimization suggestions to help improve campaign performance based on advertiser KPI's, while identifying growth opportunities.

Country

United States

City

San Diego

Industry

Marketing & Advertising

Skill

Advertising, Lead Generation, Customer Acquisition, Leadership, Marketing Strategy, Affiliate Marketing, Strategy, Online Lead Generation, Strategic Partnerships, Email Marketing, Media Buying, Marketing

Experience

Director, Demand Partnerships

UE.co (Now DMS Insurance)

2014-7 - Present · 12 yrs 3 mos

808 J St San Diego CA 92101

Onboard, manage, and optimize lead and data vendors at UE.co We test new channels often, please contact if you are generating any data in the Insurance verticals to explore opportunities.

Director of Marketing

Allstate Lead Marketplace

2014-8 - 2015-8 · 1 yr 1 mo

600 B St San Diego CA 92101

Allstate agents asked for simplicity and control, so we built them the Allstate Lead Marketplace. Our team centralized major vendors and leveraged collective buying power to supply high-quality Internet leads at wholesale prices. With the ALM, agents have the ability to centralize their vendors, orders and returns in a single Executive Advantage-approved platform. Perhaps our largest benefit to agents is an industry-first: quote and policy analytics on a lead-level. We pride ourselves on helping agents understand the ROI of the leads they purchase from lead vendors in our platform.

Director of Social

Underground Elephant

2010-7 - 2014-8 · 4 yrs 2 mos

600 B St San Diego CA 92101

Kahana Malone took on roles of Campaign Planner, Manager, and Trafficker, on all social platforms.

Director of Advertising Sales

Underground Elephant

2010-2 - 2010-7 · 6 mos

Kahana Malone is the Director of Advertising Sales for Underground Elephant. In his current role, he is responsible for securing and cultivating key strategic partnerships for CPA-focused advertisers of all sizes. He manages the retention of key advertisers as well as the development of new relationships and revenue opportunities. .Mr. Malone holds a Bachelor of Science degree from San Diego State University.