Kaarle Luukkainen

Head of Retail & B2B Sales in Finland. Managing a team serving retailers, construction companies, contractors, architects, engineers, developers and other stakeholders within the value chain. Responsible for named Key Accounts, budget, business plan and P/L. Member of Tikkurila Finland Sales Management Team.

I was responsible for Marketing and Product Management in Finland (Consumers, Retail, and Professionals). This included marketing strategy, budgeting, brand building, portfolio management, and marketing operations. The marketing team consisted of approx. 20 persons and it was divided into three functions: 1) Marketing Communication 2) POS 3) Product Management

Head of regional Sales Team in Finland. My sales region consisted of Northern, Central, and Eastern Finland. I was leading a team of 6 Regional Sales Managers responsible for retail and professional accounts. Member of Tikkurila Finland Sales Management Team.

Responsible for Tikkurila's decorative product portfolio for consumers and professionals. Leading team of 5 experts (Product Managers). Member of Tikkurila Finland Sales & Marketing Management Team. Main tasks: 1) Ensure profitability of Tikkurila product portfolio 2) Identify and meet the customer needs 3) Launching of new products and concepts 4) Internal and external coaching and training 5) Product data management (PDM)

Responsible for two product categories (mineral facades and floors). Main tasks: 1) Category management 2) Leading Category Teams which consisted of members from different functions 3) Long-term and short-term category development 4) Product launches 5) Internal and external training 6) Product data management (PDM)

Responsible for professional accounts such as architects, engineers, developers and other stakeholders. Main tasks: 1) Project specific expert-services 2) Technical training 3) Developing digital tools for professional needs (BIM etc.)

As a product specialist I was responsible for a specific product area of Lumon balcony glazing and façade systems. Main tasks: - Product and process development - Internal and external training - Producing technical materials - Developing digital tools, such as the Lumon GDL object library. In addition to the development responsibilities, I was part of a Sales Team serving both New Construction and Renovation Units. I was actively involved in construction projects (tender preparations & negotiations). As a product specialist, I was cooperating with stakeholders such as construction companies, renovation companies, architect offices, engineer offices etc.

Responsible for planning Glass & Aluminium structures and solutions for construction projects. As a Project Designer and part of Sales Team serving both New Construction and Renovation Units. Main tasks: - Tender preparations (technical) - Production planning (project specific) - Techical Sales Support - 3D visualization