Mike Crawford

HEAD UK sales team - covering the North of the UK. As well as providing technical training support for our retailers and also managing our UK based brand ambassadors.

Since taking over the the successful business of Data Ski Care in September 2011 we have rebranded, expanded and overhauled the business. Now offering a full range of our own waxes, tools and equipment for snowsports professionals and enthusiasts to be able to look after their kit and make the most of their time on snow!

BASS - The British Alpine Ski School in the Three Valleys are a team of highly professional and fully qualified ski instructors and coaches working all over the biggest resort in the world. We offer all levels of skiers lessons and have a huge amount of high level training running through the winter. We offer pathway training for anyone wanting to become and work in France as an instructor.

ES Academy is a highly respected training centre for people aiming to pass their BASI exams. With an established 'GAP' course and an ISIA program as well as running staff training for European Snowsport staff. This position has me in charge of all the staff training for the whole school as well as being the head trainer for the ISIA program.

With Dougie's full training program, it is extremely difficult for him to spend the time he needs on looking for new sponsors and taking care of his current supporters. My involvement is to write to, meet with and negotiate new sponsors for Britain's number one alpine ski racer. As well as to tend to the needs of current sponsors and make sure that they are happy to continue supporting an extremely talented young athlete.

2009/10 was my first season with European Snowsports in Verbier. I absolutely love working in Verbier, and for ES. ES is a great ski school, with an amazing hand picked staff, brilliant clients, ideal meeting points and a brilliant support staff to ensure your booking needs are all met. I absolutely love my work as an instructor, I love living in the mountains, skiing everyday and taking people up the hill to do what I am lucky enough to do all day everyday. I enjoy working with all levels of skiers, from beginners to bumps clinics or race training. I also love working with children as well as working with adults. Skiing with children is a complete joy for me as I learned to ski when I was only 2.

I started as an assistant instructor in 2000 and am now one of the most experienced instructors. I have been in a supervisory role for the running of children’s lessons since 2007. I started as a race coach in 2001, latterly this has evolved into me writing and implementing programs for trainees and also helping train new coaches, as I am now one of the two most senior coaches the club has. I have been involved with the club’s new instructor training program for the last two years, as a technical skiing coach. I have also worked intermittently as a snowboard instructor at the club since 2002.