Júlia Lobo

• Roles: Game Designer working on educational and commercial projects. Led the design and implementation of gameplay systems focused on engagement, progression and player experience. • Designed and documented core gameplay mechanics, progression systems, reward loops and system flows, ensuring clarity and scalability across projects. • Developed and maintained Game Design Documents (GDDs), feature specifications and balancing tables to support production and cross-team alignment. • Built playable prototypes in Unity to validate gameplay loops, UX flow and interaction design. • Collaborated with multidisciplinary teams (programmers, artists, educators and producers) to align creative vision, technical feasibility and educational or commercial goals. • Conducted usability testing and playtests with target audiences, collecting qualitative feedback and iterating on design decisions. • Designed player-centered experiences with a strong focus on accessibility, onboarding and intuitive interaction flows. • Supported content planning and feature iteration cycles, helping define priorities and scope based on project needs and player feedback. • Adapted gameplay mechanics to cultural and territorial contexts in socially driven projects, reinforcing player agency, immersion and thematic relevance.

• Roles: Game Design Intern for Dominoes Battle. Supported the design and documentation of free-to-play game systems while working within a multicultural development team. • Created and maintained game design documentation (GDDs, feature specifications and system descriptions), ensuring clear communication across design, development and product teams. • Collaborated closely with the Game Economist to support balancing, progression systems and economy-related features, helping translate design concepts into structured and actionable data. • Worked under the Creative Director’s supervision to apply core game design principles throughout production, aligning creative vision with technical and product constraints. • Assisted in the iteration of gameplay systems based on internal feedback, playtesting and performance insights. • Participated in cross-disciplinary discussions with programmers and artists to ensure design feasibility and implementation quality. • Contributed to improving internal workflows by standardizing documentation practices and design communication processes.

• Roles: Designer for Práticas Literárias (previously known as Literatro) project. Led the visual and communication design for educational and literary-focused digital content, ensuring clear, engaging and accessible visual language across platforms. • Developed and maintained visual identity guidelines, aligning graphic elements, typography and layouts with the project’s educational and cultural objectives. • Collaborated with content creators, educators and coordinators to translate pedagogical goals into effective visual communication and interactive materials. • Designed layouts and visual assets for social media, educational posts and digital publications, strengthening audience engagement and brand consistency. • Supported content planning by helping structure visual formats and templates to streamline production workflows. • Iterated on design solutions based on audience feedback and engagement performance, improving clarity, reach and usability of published content. • Contributed directly to the creation of illustrations, graphic assets and layout compositions to meet publishing deadlines and campaign schedules.