Jørn Strange Lykke

Jørn Strange Lykke

Adm. Direktør / Managing Director @ Cassøe

About

Commercial executive with more than 20 years experience leading international teams and businesses in the branded FMCG and CPG industry with the LEGO Group, Carlsberg and Coca-Cola. A strong mix of General Management experience and global commercial excellence focused on commercial strategy & execution, business planning, organizational design, performance management, revenue management, demand planning / S&OP, end2end value chain optimization and building digital capabilities. Track record of identifying growth opportunities and mobilizing teams and partners around value growth. Acknowledged as an authentic and visionary leader with a passion for growing talents and building top performing global and diverse teams. My key areas of experience and expertise: Business Leadership | Commercial Excellence | Revenue Growth management | P&L responsibility Commercial strategy | Channel Strategy and management | Route to Market models | Digital products | Integrated Business Planning and performance management | Value Chain optimization Change and Transformation Leadership | Organizational design | Building and leading global teams and talents

Country

Denmark

City

Holstebro

Industry

Building Materials

Skill

S&OP implementation, Customer Relationship Management (CRM), Commercial Excellence, Performance Management, Trade Marketing, Key Account Management, Forecasting, Category Management, Shopper Marketing, Team Leadership, Management, Marketing Management, Business Strategy, Sales Management, Strategy, Product Development, FMCG, CRM, B2B, Business Development

Experience

Cassøe

Adm. Direktør / Managing Director

Cassøe

LinkedIn
2025-7 - Present · 1 yr 3 mos

Herning Municipality, Central Denmark Region, Denmark

Trademark Textiles A/S

Board Member

Trademark Textiles A/S

LinkedIn
2023-5 - Present · 3 yrs 5 mos

Kolding, South Denmark, Denmark

Brødrene Dahl

Forretningsudviklingsdirektør / Chief Business Development officer

Brødrene Dahl

LinkedIn
2024-3 - 2025-7 · 1 yr 5 mos

Copenhagen

Ledelse af forretningsudvikling hos Saint-Gobain Distribution Denmark og Brødrene Dahl. Funktionen har bl.a. ansvaret for Kommerciel strategi, Bæredygtighed, M&A, Business Process Management, PMO, Pricing og kundeaftaler.

CoreConsult

Engagement Partner

CoreConsult

LinkedIn
2023-4 - 2024-3 · 1 yr

Aarhus, Middle Jutland, Denmark

the LEGO Group

Vice President

the LEGO Group

LinkedIn
2015-10 - 2022-9 · 7 yrs

Billund, Denmark

Head of Market & Commercial development. Leading a global department with the mission to continiously drive and uplift the LEGO Group's capabilities to world class within sales & commercial excellence. Responsibilities include: - Commercial strategy - Integrated commercial business planning - Performance management - Revenue management & pricing - Digital product management - Sales academy - Shopper insights - Market expansion Reporting to LEGO Group Chief Commercial Officer. Member of the global Markets & Channels leadership team.

the LEGO Group

Vice President and General Manager Nordic/Benelux/Baltics and global Duty Free

the LEGO Group

LinkedIn
2011-3 - 2015-9 · 4 yrs 7 mos

Billund, Denmark

General Manager for Business Unit Nordic/Benelux/Baltics and global duty free. Full P&L responsibility for region covering Denmark, Norway, Sweden, Finland, Netherlands, Belgium, Luxembourg, Latvia, Estonia and Lithauania. Business Unit also includes the global duty free business of the LEGO Group. 8 direct reports including regional sales directors, marketing director and operations director. Total organization of 140 sales, marketing and operations employees across the region with offices in Antwerp, Riga, Helsinki, Oslo, Stockholm and Billund (HQ) Member of leadership team for Europe, Middle East and Africa. Reporting to the SVP of EMEA.

the LEGO Group

Senior Director - Trade Marketing Agency

the LEGO Group

LinkedIn
2010-6 - 2011-3 · 10 mos

Head of LEGO Group internal Trade Marketing Agency. The Trade Marketing Agency is a full value chain agency with +300 employees based in DK, CZ, US, UK & HK. Our vision is to inspire and help shoppers and consumers make the right LEGO® choice Key focus on In-Store solutions, 3D model development & procution, Exhibitions & events, Graphic production etc.

the LEGO Group

Senior Director, Global Forecasting & Market Development

the LEGO Group

LinkedIn
2006-12 - 2010-6 · 3 yrs 7 mos

Senior Director of global Forecasting and Market Development. Department tasks include: - Market forecasting - Development and global implementation of new Demand Planning methods - Global consumer sales analysis - Business development - In-Store marketing - Development of Key Account Management skills, tools and processes - CRM solutions (Sales Force automation, web ordering etc) - Customer satisfaction surveys - Coordination of International key accounts. Leadership of team of 16 based at HQ in Billund

the LEGO Group

Country Manager

the LEGO Group

LinkedIn
2005-4 - 2006-11 · 1 yr 8 mos

Country Manager for Denmark with full P&L responsibility Customer management, in-store and customer service. People leadership Member of BU leadership team, reporting to General Manager Nordic/Benelux.

Carlsberg Group

Business Unit Manager, Convenience channel

Carlsberg Group

LinkedIn
2004-11 - 2005-4 · 6 mos

Copenhagen Area, Denmark

Leadership of Business Unit managing convenience channel (Petrol, C-stores, Cash&Carry) Full turnover and P&L responsibility Heading up BU management team with 2 regional sales managers, 2 Key account managers, telesales & customer service manager and sales planner. Member of sales management team, reporting to Sales Director Denmark

Carlsberg Group

Business Development Manager

Carlsberg Group

LinkedIn
2004-1 - 2004-10 · 10 mos

Copenhagen Area, Denmark

Head of Business Development group responsible for the following areas: - Strategic support to Sales director and Sales LT - CRM projects including customer news letters - Customer satisfaction surveys - Tools for sales organization - NPD projects (representing sales organization) - Relationsship to 3rd party brands

Coca-Cola Tapperierne A/S

National Field Sales Manager - Retail

Coca-Cola Tapperierne A/S

2001-7 - 2003-12 · 2 yrs 6 mos

Copenhagen Area, Denmark

Manager for Field Sales organisation responsible for all retail customers in Denmark. Management responsibility for 4 Regional Sales managers + 2 support functions.

Education

IMD

IMD

LinkedIn

Business Administration and Management

2020-8 - 2021-5 · 10 mos

Executive leadership program for LEGO Group VPs and SVPs

Glasgow Caledonian University

Glasgow Caledonian University

LinkedIn
1994-1 - 1994-6 · 6 mos

Final BA semester and thesis

Jørn Strange Lykke's Contact Information

Email

******@***.com

Phone

(**) *** ****

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