Jérôme Desquiens

- Creating and heading a new team of 30 people in charge of pre-sales and business development for the agency - Putting in place new work processes and monitoring tools - Contracting and monitoring a new team of pre-sales phone operators

- Headed all aspects of operational and strategic marketing for the agency: lead generation, data management, offer, webmarketing - Overhauled the lead generation activity for the entire organization worldwide through digitization & CRM implementation (Salesforce) - Implemented innovative projects (website, new offer of digital services, etc.) reporting directly to the CEO and the Executive Committee - Pitched and launched a brand ambassadors’ program recruiting 100 companies in 1 year

- Heading operational marketing across the global network of 70 countries, responsible for sales lead generation for both, French Exports and Foreign investments - Overhauled the lead generation activity for the entire organization through digitization & CRM implementation (Salesforce) - Restructured the team and the organizational chart to support the new initiatives. 15 direct reports. - Working closely with the leadership team to develop the marketing strategy, screening & selecting key vendor partners - Increased sales lead generation by 600%, and doubled sales leads conversions in 2yrs

- Took on a regional leadership remit as deputy head of the agency in Japan, Korea and Taiwan, across all industries (Tech, Innovation, Energy, Heavy Industries, Fashion, Services, Agrifood, Lifesciences) - Lobbied with local governments and administrations on public policy to facilitate market entry for partner companies, working closely with them as an advisor to facilitate successful market entry and business development - Represented France on industry business councils, international panels, PR & press events in Japan - Actively promoted French Tech in Japan through promotional business events and specialized industry B2B meetings - Regular advisor to the French Ambassador in Japan on Trade - Oversaw a team of 50, including 15 sales representatives across Japan, Korea & Taiwan

- Prospected and developed business for French companies in Japan in the new technologies and heavy industries sectors, targeting especially Japanese key accounts (Sony, Toshiba, Fujitsu, Toyota, Nissan...) - Lobbied with local governments and administrations on public policy to facilitate market entry for French companies - Represented France on targeted industry business councils, international panels, PR & press events in Japan - Managed, recruited and trained a bilingual / bicultural sales team of 10 people - Increased sales revenues for the team by 300% in 2 years

- Business development for French partner companies in food & wine industries for the Indian subcontinent - Promoted French food & wine products across India through trade fairs, conferences, and PR events - Hired, trained, and managed a bicultural sales team of 6 people across 3 cities - Enhanced costumer portfolio and increased sales by 200% in 3 years while reaching an operational cost reduction of 10% YoY

- Expanded French food & wine producers' business in Canada - Promoted French products by partnering with Canadian key accounts (Canadian Province Liquor Boards, importers, leading retail chains) - Managed a multicultural team of 4 people across 2 cities - Increased sales by 200% in 2 years, and customers’ accounts by 250%

- Developed French FMCG manufacturers' business in Canada - Created and managed the "Club Excellence", a group of 20+ French high-end brands based in Canada to collectively promote French luxury through a dedicated webiste, PR events and media relations

Business developped the Canadian market on behalf of French IT and lifesciences companies

Pangea Talent is a boutique recruitment firm based in Paris and Bangkok. The company specializes in international talent acquisition between Europe & Asia (Japan, Singapore, Korea, India).

2 main topics: - Intercultural awareness training, focusing on how to do business in India and Japan - International trade: how European public entities help companies expand abroad (comparison between France, Germany and Italy)

- Established daily delivery itineraries - Supervised a team of 12 people in order preparation and loading of trucks - Managed in-store customer relationships

Online certificate program that equips executives and entrepreneurs with the know-how and practical skills they need to find creative solutions to innovation challenges. This English program helps them develop an entrepreneurial mindset and capitalize on their strengths to create a new business venture or an intrapreneurial project in their current organization. Students learn to seize new opportunities, drive innovation, and design and implement a strategy. They also discover how to develop appropriate social media and marketing approaches.