Jyothi Siddaiah

Own Email & App Push Marketing channels & Merchandising and Coupon functions

Lead the Global P&L, strategy and operations of: - Outbound Customer Communication channels - Emails & Mobile App Push Notifications - Coupons across site, App and all marketing channels Lead a team of 16 people

Oversee Global Customer Communication channels - Emails & Mobile App Push Notifications Manage a team of 13 people

Oversee Strategy for Global Retail Team (including Merchandising, Affiliates & Business Development functions) • Drive supply promotional strategy, specifically on fenced promotions with internal stakeholders, supply product teams and hotel supply teams • Manage P&L of ancillary revenue channels (Advertising solutions, Flights & Vacation Packages, Tours & Activities, Group Bookings) for Hotels.com • Oversee referral program to drive new customer acquisition • Manage Product Roadmap for Retail initiatives • Manage Analytics Roadmap for Retail initiatives

Oversee marketing and strategy and own P&L for the Canada English and Canada French Point of Sale. Responsible for: • Tracking market landscape and reacting to competitive threats • Understanding the CA English and French customer • Recommending and implementing business development initiatives to grow the business • Developing and implementing regional P&L strategies • Aligning the marketing channels/marketing spend to achieve OIBA targets • Using reporting/tools available to identify areas of prioritized opportunity for the region • Driving strategic regional projects Partner and team across various channels including: • Merchandising to bring together retail strategy for region including promotions, coupons, deals, flash sales etc • Brand marketing team to help drive region specific offline marketing and media strategies • Supply team to understand key initiatives impacting region and how we should action against those on the demand side • Product team to identify areas of opportunity and testing within the website to improve traffic conversion, specific to driving upside for the region

Strategic vision development and planning for Tech division of a multinational oil and gas company • Identified best practices for innovation and service delivery from external interviews, conducted SDLC analysis and identified blocks to rapid software development and deployment, conducted service portfolio analysis, and identified high value services via customer input New operating model for a large global technology services provider • Assessed account coverage and worked with the client business group leads to restructure two organizations and create a new organization • Project resulted in about $200M cost savings achieved through organization realignment Network assessment and fiber roll-out plan for a US communication provider • Analyzed field maintenance costs, devised prioritized approach to fix network defects and for preventative plant maintenance • Project resulted in 70% reconfiguration of client network build out plan and $23 M NPV improvement Product and service positioning strategy for a digital office solutions company • Analyzed trends in emerging technologies via patent search, competitive analysis, survey launch and analysis Management structure optimization for a US voice and data network provider • Analyzed functionality and applied a cascaded restructuring approach to IT, Operations and Marketing organizations • Project resulted in 20% reduction in management cost and $42M cost savings "Best-in-class" human resources strategy and vision for an Australian information network provider • Analyzed and provided insight into HR excellence benchmarks and identified implications to achieve the company's HR vision Change management strategy for a global humanitarian non-profit • Analyzed executive leadership team roles, functional overlaps and worked with senior leadership team to clarify role accountability and decision rights, and establish metrics for success

Designed and developed features, and provided customer support during deployment and maintenance phases for (ATM edge switch) telecom products used for backhaul • Product development • Product deployment and customer maintenance support • Waterfall and SCRUM (Agile) development methodologies • Programming in C and C++ • ATM, MPLS technologies