John Keller

Oversee Product Management, Product Development, Predictive Analytics, AI / ML Strategy, QA, Support, Documentation, Operations, SaaS infrastructure, Customer Implementations, Customer Success, Product Marketing and Sales for the PriceAdvantage B2B cloud platform. Keeper of the roadmap. Coordinate with executives and cross functional teams using product management tools including DevOps, Rally and Figma to release four to six versions each year and maximize commercial value and velocity. Partner with Engineering and UX/UI to allow the customer to navigate quickly through the software and accomplish the task at hand with the fewest number of clicks possible. Responsible for the overall P&L of the PriceAdvantage business division.

Leading the Skyline PriceAdvantage platform development team through the SDLC using Agile, Scrum and Kanban. Development Manager responsible for the planning and delivery of each new product release. R&D Manager responsible for the hire and fire of the development team. Collaborated with Sales and Marketing teams to make sure the roadmap maximized customer and market input, and consider the ongoing SWOT analysis. PriceAdvantage Fuel Price Management platform allows fuel analysts in the Convenience Store retail space to automate the collection of competitor retail data; perform detailed price strategy analysis and optimization; update new fuel prices at the Point-of-sale, pumps and electronic price signs; and receive real-time price change confirmation at each site. The PriceAdvantage parent company is Skyline Products, manufacturer of electronic price signs for retail fuel marketers and dynamic message signs for the transportation sector. PriceAdvantage has a robust integration to Skyline retail fuel price signs, displaying the health and status of each sign across the enterprise, and allowing for advanced sign troubleshooting and rapid sign repair.

Hands on software developer for an IT server provisioning request process for a global bank. Converted a series of spreadsheets used for tracking IT service requests into a SQL Server database with a Web UI front end, using Serena Business Mashups workflow platform (formerly known as TeamTrack) in a SaaS environment.

Delivered four major platform releases and 19 application releases for the Web development developer toolkit platform. Developed and implemented the vision of an application library providing pre-built solutions to a wide range of business process problems. Led the cross functional Scrum team in all aspects of Agile including the definition of Stories and Story Unit definitions, scoping of Sprints, leading Daily Standup meetings, running Sprint Reviews, and facilitating Sprint Retrospectives. Frequently achieved 100% completion of all Story Units. As Product Owner, wrote Sprint Stories, contextual marketing definitions, set Story priorities, and accepted Stories as being complete. - Pragmatic Marketing Certification, trained by Steve Johnson - Certified Scrum Master by the Scrum Alliance, trained by Jeff McKenna - Certified Product Owner by the Scrum Alliance, trained by Jeff McKenna - ITIL Certified by itSMF

As a Product Evangelist, met regularly with customers and prospects to gain industry insight. From this insight, defined and prioritized requirements, carefully tracking the execution of the new features and products. Included in this insight were numerous usability studies. Provided market positioning of the new offerings; presented the content at training sessions, both internal to Sales, and external to customers and prospects. Presented product positioning at public speaking events, webinars, and recorded demos. Audience ratings of these presentations were consistently among the highest. Provided technical and business analysis of potential partners. Keeper of the product roadmap. Product revenue grew from $8m to $30m. This is a flagship product core to the company strategy, consistently hitting revenue plan. - Twice voted a President's Club winner by Sales staff. - Winner of numerous Certificates of Excellence in recognition of outstanding public speaking presentations. - Winner of the Executive Victory Plan award.

Managed and mentored a team of Product Managers for six major releases of the company's Web application platform called TeamTrack. Brought the discipline of Product Management to this startup software company. Introduced the concepts of Market Requirements Documents, Product Requirements Documents, and Product Roadmap. Wrote white papers that were published in trade magazines. Company representative on Press and Analyst tours. Represented the TeamShare product vision in due diligence interviews, leading to the Serena acquisition. - Interviewed with Industry Analysts and by the press - Quoted in published articles - Multiple winner of Employee of the Month elected by my peers