joshua chu

* Created marketing and sales materials (artwork and copy) * Worked together with designers and writers to create brochures, sales sheets, banners and branded premiums * Assisted in communicating with the marketing department to determine and plan creative strategies

* Directing a boutique design studio based in Hong Kong offering bespoke design, video production and wedding services to clients worldwide. Managing sub-contracted design, videography and writing staff. * Notable projects include: * Design and creative direction for singer Ruth Chen's "Recovered" music album (Top of the Asian Pop Charts in 2011) * Directing Ruth Chen's "I'm Sorry" music video * Directing two short films as part of an educational series for the Hong Kong Bureau of Education promoting Internet safety * Producing the Elmer Ingo watch TV commercial * Producing the "Daydreaming With… The HK Edition 2012" documentary * Revamping the brand visual identity for Bright Sun Coffee (Hong Kong's premiere coffee roaster)

* Studio management, including scheduling, overseeing print and digital production and simultaneously liaising with clients for two international creative consultants specialised in branding, design and media * Clients included boutique brands such as Cochine and Morgan & Joubert

* Studio management, including scheduling, overseeing print and digital production and simultaneously liaising with clients for two international creative consultants specialised in branding, design and media * Clients included Swire Hotels, Swire Properties, Fantasia Holdings Group

* Non-linear video editing – included numerous EPKs and Graphics Reels for television channels such as ANIMAX, AXN, MAX, PIX, SAB and SET * Motion graphics design – designed and animated several AXN Beyond logo resolutions shown on the AXN Beyond Channels as self-promotional material * DVD menu design and authoring – designed and authored several DVDs for SPTI’s internal presentations, featuring movies like “Spider-Man 3,” “Surf’s Up” and “Casino Royale”

* Produced original programming for the UCLA campus television station, including news, infomercials, documentaries and game shows * Designed and implemented promotional materials for the station such as buttons, flyers and posters. * Trained Video Production Assistants (VPA) in technical and creative skills * Supervised VPAs in achieving quality programming, while maintaining academic excellence

* Tailored liaison services for digital visualization and multimedia projects including “2010 Shanghai World Expo Online Hong Kong Pavilion” * Sourced internal production teams and external venders; coordinating production teams from Beijing, Nanjing, Dalian, Hangzhou, Guangzhou and Shenzhen across projects * Hired and trained new professionals * Coordinated CG projects from architectural firms, real estate developers and government departments

* Assisted editors in operating and maintaining the machine room: captured from tape, laid out to tape, patched for fiber, DVD authored, backed up files and exchanged sensitive materials with major Hollywood movie studios * Created motion graphics for movie trailers, teasers and TV spots – titles included: “Ghost Town,” “The Soloist,” “The Tale of Despereaux,” “Little Big Men” and “Made of Honor” * Designed, developed and maintained the company website: www.gasstationzebra.com

* Manages brand for a rapidly expanding international school by strategising, designing and implementing all aspects of marketing communications. Supervises the graphic designer and provides creative leadership to a multidisciplinary team. Projects include: * Revamping complete school brand and visual identity * Working directly with the Head of School in building the School Development Department and managing its annual budgets * Engaging diverse stakeholders through brainstorming sessions, surveys and focus groups to revitalise the mission statement and improve service offerings * Providing creative and strategic direction for publications and social media engagements * Coordinating vendors and bridging stakeholders for the groundbreaking ceremony * Building media connections for advertising campaigns, editorials and press releases

Activities and Societies: Central Saint Martins College of Art and Design