Jessica Jones

Developing marketing strategy for new and existing services. Managing all social media platforms as well as the company website. Working closely with each location to define objectives and implement tactics. Implementing all marketing efforts - including social media ads, email marketing, print materials, events, and digital marketing. Continually researching market trends and opportunities.

-Creating an online presence for CRUSA on Facebook, Twitter, Instagram, and LinkedIn -Scheduling, posting, and monitoring Facebook, Twitter, Instagram, and LinkedIn pages -Engaging the existing CRUSA community and working to bring in new players -Working with corporate partners for cross promotion -Editing photos and sharing online -Researching new marketing opportunities for club expansion

-Creating social media content (Photos, Videos, Copywriting, etc.) across Facebook, Twitter, Instagram, and Pinterest -Creating and editing content to be used for promotional purposes -Using Constant Contact to create email campaigns -Community management -Creating co-branded marketing materials to advertise partnerships with tattoo studios -Creating marketing materials (flyers, coupons, in-store pricing lists, waiting room signs, product labels, brochures) ** Tataway has since rebranded to become The Finery. **

- Generating informative and entertaining blog posts - Conducting research on various social media platforms - Maintaining and building the Instagram page - Increasing inward traffic through aggregator and bookmarking sites. www.blog.kitchology.com

-Planned events for students on campus that unite the student body, raise morale, and provide a desirable environment for students outside of the classroom. -Utilized social media platforms to promote events and increase engagement. -Created creative advertisements in a variety of media.

- Reviewing surveys before being sent out to students - Assisting departments with evaluations - General office assistance - Survey assembly

-Reached out to prospective students to market the Communication Arts program at Marywood. -Blogged about life as a Comm. Arts major to show interested students what it's like. -Spoke at open houses about what I've learned from the program and about the work I've done. -Participated in promotional media including postcards and a student profile video.

-Creating on-site copy with keyword optimization. -Writing press releases for promotional events. -Conducting keyword research. -Creating graphics. -Generating mass-email copy. -Writing title tags and meta descriptions. -Participating in outreach on behalf of clients. -Writing articles and blog posts. -Gaining experience in juggling multiple clients.

-Generated pages containing blog content as well as featured guest blogger content. -Helped with the movement from an existing web address to a new revamped blog site. -Created graphics. www.itisakeeper.com

- 2014-15 President and member of Marywood Chapter Public Relations Student Society of America (PRSSA) - 2014-15 President and member of Marywood Chapter American Advertising Federation (AAF) - 2013-14 Vice President and member of Marywood Chapter PRSSA - 2013-14 Vice President and member of Marywood Chapter AAF -Representative/Blogger for the Communication Arts Department at Marywood University -Student Activities Crew Shadow 2013-2014 -Student Activities Crew Intern 2014-2015 -Dean's List: Fall 2012, Spring 2013, Fall 2013, Spring 2014, Fall 2014, Spring 2015