Jitesh Vidhani

Building AI-powered advertising infrastructure across two stealth-stage ventures — a unified Ads Data Platform for e-commerce brands and a Creator–Brand Ads Integration Platform. • Built real-time data pipelines processing millions of ad events daily across Meta, TikTok, Google, YouTube, Pinterest, Snapchat, Shopify, and Klaviyo into a single analytics hub • Developed Ads Manager with automated pause/scale logic, improving customer ROAS by 20–30% • Created LTV, attribution, and performance reports that helped e-commerce brands grow to $30M+ ARR • Built Creator–Brand integration enabling content upload and ad launch across Meta, Google, and YouTube, reducing campaign setup time by 40% • Designed real-time ROAS, engagement, and conversion dashboards driving 20–25% lift in advertiser ROI • Implemented Stripe integrations for automated brand billing and creator payouts with full transaction auditing • Reduced analytics overhead by 50% through customizable reporting and dashboards

• Unified 2 platform ecosystems into a single, scalable solution post-acquisition, driving seamless integration across business operations and increasing annual run rate from $150M to $275M within 6 months. • Developed technical roadmap for Marketplace Engineering, aligning strategic goals with operational needs to improve project efficiency by 25%. • Spearheaded the adoption of generative AI into developer tools and workflows, introducing automated solutions for repetitive manual business processes that enhanced productivity by 30% for the customer success team. • Scaled Target CPA machine learning algorithms to support enterprise-level employers, delivering dynamic pricing and search personalization that drove a 1.5X-2X revenue increase. • Directed 5 engineering teams comprising 35-40 engineers, fostering a culture of innovation and operational excellence while managing a high-volume marketplace ecosystem processing over 1B daily events and 300-400GB of data. • Designed and managed robust data pipelines capable of processing 80M+ job listings daily. • Architected a scalable job search platform capable of supporting 25M+ daily searches. • Delivered a fully integrated Employer Suite used by 10K+ employers. • Overhauled and scaled outbound communication platforms to enable the delivery of 20M+ personalized email and SMS messages daily.

• Bootstrapped the company to success, earning the #57 spot on the Inc. 500 list in 2013, reaching a $12M-$15M annual revenue run rate in the education lead generation space. • Co-founded an online education lead generation company and led the seamless transition to a career and job search platform in response to regulatory changes, maintaining a $15M-$20M run rate. • Led the strategic scaling of the business to $50M annual revenue by driving innovation, operational efficiency, and market adaptability, sustaining growth even through the challenges of the COVID-19 pandemic. • Designed and implemented a Target CPA pricing system powered by machine learning, increasing value per click by over 200% for employers and delivering a 40% overall revenue boost for the marketplace. • Managed the development and optimization of data pipelines capable of ingesting, refreshing, and deduplicating over 80M job listings multiple times a day, ensuring consistent reliability and robust search functionality. • Engineered and optimized the job search infrastructure to support 10M+ daily searches across Upward.net properties. • Designed and scaled an email and SMS communication ecosystem capable of delivering 100M+ personalized messages monthly, effectively connecting millions of job seekers with relevant job opportunities.

• Integral in designing and optimizing Adteractive's Lead Management and Delivery system, implementing streamlined workflows and advanced automation to enhance the quality and efficiency of lead generation and distribution across various business verticals. • Managed 3 consumer-facing platforms for the online education vertical, successfully integrating 50+ schools and 500+ campuses into the system, which supported the seamless processing and delivery of over 10K leads daily. • Directed the development and compliance of mortgage lead generation platforms, ensuring adherence to state-specific regulations and custom licensing requirements while efficiently processing 500+ daily leads to support business growth and operational excellence.

• Managed the Sites as a Platform team, leading the development of a homegrown CMS that enabled efficient creation of landing pages and custom user acquisition flows, transforming the company’s operational capabilities. • Played a critical role in scaling the platform to support rapid business growth, contributing to $50M in annual revenue for a lean organization with 50 employees and a small engineering team. • Designed and delivered a scalable platform that expanded capacity from managing 3 sites to over 50, significantly enhancing operational efficiency and supporting aggressive marketing and user acquisition goals. • Developed a flexible and robust CMS that became a foundational component of the company’s marketing and user acquisition strategy, driving consistent business growth and operational scalability.

As the second employee at the company, contributed to building both the backend and frontend of the product from inception, shaping the foundation for its success. Played a pivotal role in the GM Europe Contract Management integration, delivering a seamless and scalable solution that met complex requirements and supported business growth.