Juvilyn Lacsamana

Social Media & Influencer Marketing Manager

About

I’m a Social Media & Influencer Marketing Manager who helps creators and lifestyle brands grow their digital presence, manage collaborations, and monetize their content effectively. With experience supporting influencers and multi-brand entrepreneurs, I’ve built systems for content strategy, brand partnerships, and social media monetization — so my clients can focus on creativity while I handle the details. My expertise includes: • Social Media Management — content planning, scheduling, engagement & analytics • Influencer Operations — brand outreach, campaign coordination, and sponsorship tracking • Monetization — managing Facebook Reels programs and performance reporting • Content Systems — organizing uploads, copyright submissions & brand assets I’m passionate about creating structure behind creativity — turning fast-moving digital ideas into organized, trackable, and profitable workflows. Tools: Meta Business Suite, YouTube Studio, Canva, Notion, Google Workspace and iCloud Always open to collaborating with content creators, agencies, and brands looking to build sustainable growth online.

Country

Philippines

City

Central Luzon

Industry

Marketing & Advertising

Skill

Social Media, Social Media Management, Virtual Assistance, Budgeting, Bookkeeping, Trend Analysis, Mentoring New Hires, Private Clients, Marketing Management, Student Counseling, Operational Efficiency, Executive Calendar Management, Email Management, Key Account Management, Team Facilitation, Customer Satisfaction, Technical Specialists, Customer Engagement, Coordinating Meetings, Marketing Budget Management

Experience

Social Media & Influencer Marketing Manager

2022-3 - 2025-11 · 3 yrs 9 mos

Miami, FL

• Manage social media accounts across Instagram, TikTok, YouTube, Facebook, and X • Develop and implement content strategies that increase engagement and reach • Oversee influencer brand operations — including sponsorship outreach and collaborations with hotels, tours, and product brands • Manage Facebook Reels monetization setup and performance tracking • Create captions, plan schedules, and ensure consistent brand tone across platforms • Handle content uploads, copyright submissions, and campaign reporting • Maintain light bookkeeping for brand deal payments and income tracking • Coordinate with creative teams to maintain deadlines and organized workflows

Executive Marketing Manager

Private Client

2025-2 - 2025-7 · 6 mos

Streamlined executive scheduling across multiple calendars, improving coordination and meeting efficiency. Managed high-volume email accounts, prioritized key correspondence, and maintained daily follow-ups. Coordinated cross-department projects via Notion, ensuring timely completion and accountability. Managed CRM (Brevo) updates and reports to enhance customer retention and campaign performance. Supported content planning, copywriting, and social media curation across multiple business ventures. Acted as the CEO’s right hand in managing both business and personal priorities.

Marketing Manager

Lacaseta LLC

2021-5 - 2025-1 · 3 yrs 9 mos

United States

• Managed social media pages and promotions, overseeing content planning and scheduling. • Led marketing campaigns and supervised a small team, providing uptraining and guidance. • Achieved a significant increase in engagement and conversion rates through strategic marketing initiatives.