Justin Thiele

Concert Archives (concertarchives.org) is a diary and social network for concert lovers.

Keep investors, advisors, and your entire team in the loop. Your status reports deserve better than email.

• Lead / Managed the Web Team (5 people) • Set strategic direction for Tripwire's web properties • Product Owner of Tripwire.com website • Technical Owner of The State Of Security blog • Managed implementation of the Tripwire App Exchange app store • Conversion Rate Optimization and Personalization • Manage Pay Per Click Programs and SEO efforts through outside agencies

• Led Marketing and Product. • Owned and managed the product roadmap. • Built the Content Marketing Engine. • Managed and deployed the marketing budget (email marketing, content creation, PPC, display ads, sponsorships, etc.). • Responsible for lead and demand generation. • Built initial product prototype (Ruby on Rails).

• Prioritized and oversaw the product road map. • Planned and executed marketing campaigns. • Mapped the customer lifecycle to target drip emails and interactions to increase customer retention and licenses per customer. • Formalized the Customer Support process. • Streamlined user interactions in the signup, trial, and renewal processes. • Built CameraTrace.com (Ruby on Rails).

• Planned and executed our launch which resulted in 932,268 pageviews and 1072 Twitter mentions during the first month. • Coordinated PR that produced extensive coverage in world-class media outlets including: The Washington Post, TechCrunch, Mashable, LifeHacker, ReadWriteWeb, and G4tv. • Cultivated thriving communities and relationships with artists and fans. • Worked with artists to get exclusive content and celebrity endorsements.

• Partnered with independent Mac developers to put together app bundle deals. • Helped app developers reach thousands of new customers.

• Researched client businesses to gain insight into marketing message, positioning, and brand strategy. • Managed projects and clients from first contact through to execution • Gave direction and critique throughout the creative process. • Posted blogs twice weekly which were read by up to 25,000 people. Specialties include: • Product Development • Product Management • User Experience • Launch Strategy • Community Engagement

• Lead and supported a team of 16 Specialists and Processors. • Key resource in the implementation of the Bastion software application; increasing efficiency by 77%. • Acted as a primary contact to internal and external customers. • Consistently recognized as a “Top Performer” for scoring in the top 10% of the entire department’s PBO (Performance Based Organization) rankings. • 3 time recipient of the STARR award for showing outstanding initiative and service.

A grassroots marketing and promotions company for independent musicians.