Justin Jenkins

Vice President Marketing @ Hilton Grand Vacations

About

Accomplished Senior Leader in the International Sales & Hospitality Industry, offering proven expertise in steering and aligning diverse sales and marketing programs across multiple markets in Mexico, Canada, and the United States. Recognized for adeptly crafting and implementing initiatives at resorts and retail locations, with a sharp focus on driving and analyzing sales and marketing performance against set expectations. Adept in strategic planning and execution, with a comprehensive skill set encompassing the development of impactful marketing programs, negotiation of strategic partnerships, change management, and the formulation of sales quota goals and revenue expectations. Seasoned in orchestrating marketing strategies, executing advertising campaigns, and achieving success in public relations efforts. Possesses exceptional written, verbal, and interpersonal communication skills, coupled with a talent for motivating teams to surpass expectations within challenging timelines. Effectively manages concurrent sales and marketing initiatives within the organization. Demonstrates proficiency in leadership development strategies and programs within sales and marketing organizations. Known as a culture builder who fosters a competitive and enjoyable work environment. Committed to achieving excellence and delivering tangible results in dynamic and fast-paced settings.

Country

United States

City

Las Vegas

Industry

Hospitality

Skill

Strategic Partnerships, Sales Processes, Retail Sales, Strategic Marketing Management, E-Commerce, Training and Development (HR), Leadership Development, Business Relationship Management, Market Planning, Lead Generation, Budgets, Call Centers, Contract Negotiation, Customer Service, Direct Marketing, Email Marketing, Event Management, Leadership, Management, Marketing

Experience

Vice President Marketing

Hilton Grand Vacations

2025-1 - Present · 1 yr 9 mos

Vice President Marketing

Bluegreen Vacations

2022-1 - Present · 4 yrs 9 mos

Las Vegas, Nevada, United States

Leading marketing operations for the West Business Unit which includes resorts in Las Vegas, NV. Peoria, AZ. San Antonio, TX. and Branson, MO. Overseeing in-house and direct marketing, hotel partnerships and third-party vendor relationships. Instrumental in driving West BU growth from $92m to $171m in 2023. Also responsible for managing 31 Bass Pro/Cabelas Retail locations nationwide, facilitating over 31,000 vacation packages annually. Annual revenue responsibilities exceed $171m.

Regional Director of Marketing

Bluegreen Vacations

2017-12 - 2022-1 · 4 yrs 2 mos

Las Vegas, Nevada Area

Oversaw marketing operations across multiple markets within Bluegreen across the country ranging from Orlando, FL. New Orleans, LA. Branson, MO. Wisconsin Dells, WI. Boyne Mtn, MI. San Antonio, TX. Peoria, AZ. Las Vegas, NV. Fostering in-house and direct marketing operations, sales relationships and hotel partnerships. Drove revenue ranging from $100m to $150m annually. Emphasized leadership development, recruiting, and developing key leaders across the company.

Director of Marketing

Bluegreen Vacations

2011-12 - 2017-12 · 6 yrs 1 mo

Las Vegas, Nevada Area

Managed all marketing operations for Las Vegas, Club36, achieving Director of Marketing of the Year three times. Played a key role in growing revenue from $23 million to $60m+. Recognized as a leader in the Company Excalibur winner for six consecutive years.

Partner & Vice President of Marketing

NowManagement/Secured First Financial

2009-3 - 2011-12 · 2 yrs 10 mos

Instrumental in startup marketing and insurance company, achieving sustainable revenue streams of $250-$500k per year within the first two years. Developed prospect lead generation, new call centers, and community marketing programs. Led day-to-day marketing and sales operations, exceeding weekly and monthly sales revenue targets.

Regional Director of Marketing

Wyndham Vacation Ownership

2006-8 - 2009-1 · 2 yrs 6 mos

Ran operational marketing programs in UT, ID, CO, and AZ, surpassing the $10 million sales mark. Recognized and invited to WVO Executive Leaders year-long training class hosted by Linkage, placing in the top 5% of Future Executive Leaders.

Regional Director of Owner Referral

Wyndham Vacation Ownership

2005-1 - 2006-8 · 1 yr 8 mos

Led a turnaround for an underperforming Owner Referral Program, achieving desired budget goals. Recognized and invited to WVO Executive Leaders year-long training class hosted by Linkage, placing in the top 5% of Future Executive Leaders.

Call Center Marketing Manager

Wyndham Vacation Ownership

2002-10 - 2005-1 · 2 yrs 4 mos

Led an internal call center, responsible for 20% of region client flow and maintaining top sales volume per guest for two consecutive years. Led a team of 30-35 telemarketers, focusing on efficiency and effectiveness.