Justin Hu
Product Operations Manager @ TikTok
About
I bring 10+ years of global consulting experience helping Fortune 500 clients and startups transform operations, accelerate growth, and launch innovative digital strategies. My work spans across automotive, biotech, and tech, with deep expertise in product strategy, operational excellence, and go-to-market planning Specialties: Business Strategy & Operations Go-to-Market (GTM) Strategy & Execution Product Strategy & Launch Planning Business Transformation & Change Management Mobility & Automotive Innovation (EV, SDV, Connected Services, Autonomous Driving) Cross-Functional Leadership Data-Driven Decision Making Market Intelligence & Industry Forecasting Strategic Planning & Roadmapping Consulting & Client Engagement Bilingual: English & Mandarin | Global Perspective
United States
Seattle
Management Consulting
Strategy Consulting, Go-to-Market Strategy, Operations Process Improvement, Sales Operations, Business Analytics, Business Process Analysis, Advanced Process Control, Customer Retention, Program Management, Senior Stakeholder Management, Data-Driven Insights, Business Operations, Business Process Improvement, Generative AI prompting, Digital Transformation, Automotive Aftermarket, Risk Management, HR Consulting, IT Strategy, Due Diligence
Experience

Business Analyst
Terra Mater Capital Management LLC
Los Angeles, California, United States

Consultant
Los Angeles Metropolitan Area
Optimized client's 3-year SDV (software defined vehicle) capability roadmap in 6 areas through competitive benchmarking of 5 global OEMs’ SDV strategies Identified 4 improvement areas to support a $2B revenue target for a US OEM’s ADAS service, based on analysis of customer adoption, regulatory landscape, partnerships, and competitive positioning in North America

Manager, Business Operations & Transformation
Shanghai, China
Drove a 30% improvement in R&D efficiency by leading a 5-year transformation strategy for a global OEM, aligning cross-functional teams on operating model design, digital tool adoption, and performance governance Enabled successful business transformation across 60+ teams and 15+ functions in 2 regions by driving change adoption through process documentation, role mapping, and targeted communication planning Delivered strategic initiatives to 5 key accounts in automotive and biotech by leading cross-functional teams, managing end-to-end execution, and ensuring alignment with senior stakeholders Accelerated team growth by mentoring 3 consultants on career development, leading to 2 promotions within the same year

Principal Consultant, Advisory Service
Shanghai City, China
Scaled China advisory revenue by 150%+ through GTM strategy redesign and revamped service portfolios, introducing market-aligned value propositions for automotive clients Advised on a $1.8B IPO valuation, leading due diligence on product viability, market positioning, and development of the investor-facing narrative and strategy materials Built and coordinated 50+ industry partnerships within one tech giant's autonomous driving ecosystem, aligning technical roadmaps with business models and driving cross-unit collaboration

Principal Consultant, Dealer Network Development
Shanghai City, China
Optimized dealer networks across 4 global markets by developing customer-centric strategies and scalable transformation frameworks, driving GTM alignment and performance gains Strengthened client relationships and streamlined operations, supporting a 20% increase in client retention and contributing to 15% YoY revenue growth through strategic market expansion initiatives

Senior Consultant, Business Operations & Transformation
Shanghai City, China
Increased cross-departmental HR processes efficiency by 20% by rolling out a competency framework that streamlined roles across 75 divisions, supported by governance workshops and structured implementation roadmaps
Justin Hu's Contact Information
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