Justine Potin

Strategy • Diagnosed market positioning gaps and engineered a corporate strategy to reposition the service for competitive advantage • Pitched with founders during fund raising and prepared Product due dilligence • Led Tech team re-org Product & Tech • Manage Product design and PM function • Product management on strategic endeavors (payment flow, construction of a back office) • Led GTM to ship Beta test of a new version of the app (End-to-end overhaul), migration and subsequent improvements

Strategy • Translated strategic vision and business problems (reduce CAC and cost to serve) into an actionable product roadmap, aligning stakeholders Product & Tech > Product scope : the whole app > Main tasks : • Built Product & Tech delivery operating system leaner delivery and continuous improvement • Drove product discovery and hands-on design (UX/UI) • Partnered with engineers during technical scoping and solution design • Product Marketing

Owned product strategy and delivery of the following Qonto product • Dashboard and Analytics • Bookkeeping

• Built Qonto's positioning strategy for Series D's deck • Identified business opportunities and defended recommendations to ExCo to enrich the range of fincial services besides inside and outside Core banking activities (Financing, Savings, Bookkeeping, Payment means, Crypto) • Implemented strategic partnerships, to execute recommendations or to improve Qonto’s operations performance (credit card performance, banking orchestration)

Relevant projects: • Strategic due dilligence for investment funds (buyer side) • Strategic plans (product, growth, HR, marketing) • Operations Performance diagnosis • Conception and roll out of transformation plan • Strategic reorganisation (whole company or departments)

Scope: • Business development • Customer support • Customer success

Exchange program at FGV’s São Paulo School of Business Administration (Brazil)

Distinctions: Dean's list; Golden Key International Society