Justine LEFORESTIER

Fully responsible for the development of Gilbert Group’s healthcare and dermocosmetics portfolio across Asia-Pacific. Managing distributor networks and driving business growth for key brands including Physiolac, Marimer, Physiodose and Neutraderm.

French pharmaceutical laboratory specialized in Health, Skincare and Childcare products. 1,000 employees – 177 Million Euros consolidated turnover Responsible of 5 Skincare brands: ALGOTHERM - https://www.algotherm.com/ - Pioneer in algotherapy LAINO - https://www.lainocosmetics.com/ - Natural Face and Body care NEUTRADERM - https://www.neutraderm.fr/ - Dermocosmetics LE COMPTOIR DU BAIN - www.lecomptoirdubain.fr – No1 Liquid soaps in French pharmacies HEI POA - https://www.heipoa.com/ - Skincare and Haircare with Tahiti monoi Main markets: Mainland China, South Korea, Japan, Asia Pacific Distribution channels: Retail offline/online, spa & beauty salons, TV shopping • Drove the development of the brands in existing markets: achieving sales, growth and profitability targets for the brands in the region as per the brand business strategy. • Defined and implemented the 3-year commercial strategy for each brand on each market • Managed the budget : responsible for the sales revenue, budget planning and definition of the price positioning with in-depth market analysis • Annual negotiations on commercial conditions for each market • Maintained strong relationship with existing partners by launching new products, implementing the Trade Marketing plan, improving brand awareness and setting-up training sessions • Identified and opened new markets • Defined a Product development Plan specific for the Asian market, in cooperation with agencies and the internal Marketing team • Worked closely with HQ (Marketing, Regulatory affairs, Legal, Export departments) • Followed the Product registration procedure, mainly for China market

Authorized distributor for International branded perfumes, skincare and personal care products including LVMH, PUIG, Shiseido and Interparfums brands in Bangladesh (Domestic market). • Identified and pitched new potential brands • Eloborated Business plans including price structure, distribution plan, sales forecasts and A&P budgets • Developed yearly Marketing plans in line with suppliers’ guidelines and A&P budgets: in-store and in-mall outposts, launching events, one on one sessions, BA trainings, media plans. • Restructured the Marketing team to absorb the growth of the brands portfolio

Authorized distributor for International branded perfumes, skincare and personal care products including LVMH, PUIG, Shiseido and Interparfums brands in Bangladesh (Domestic market). In charge of the Marketing and Selective retail team composed of Brand Managers, graphic designers, Webmaster, Channel Manager, Sales supervisors and Beauty Advisors. • Developed yearly Marketing plans in line with the suppliers’ guidelines and A&P budgets: in-store and in-mall outposts, launching events, one on one sessions, BA trainings, media plan, etc • Managed the Selective Retail Distribution Channel: business monitoring, direct contact with Channel partners for a close monitoring of the beauty counters, optimisation of the distribution to maximise ROI, opening of new doors • Launched the 1st omni-channel concept store in Bangladesh: brief to the interior design agency, work supervision, definition of the communication strategy • Restructured the sales team to maximise efficiency, defined monthly targets and incentive programs

Group specialised in dairy products. In charge of the Core brands Elle&Vire, Milkana, Corman and selected premium cheeses • Full responsible of the market, with multi-brand Management, in both retail and Food Service. Successfully reached the targets defined by the headquarter • Elaboration of the yearly and long term Country plans, monitoring of the volumes, turnover and margins • Training of the local partners’ sales team during product launchings • Implementation of retail promotional plans: in-store promotions, space rental, sampling sessions • Business Development in Food Service: prepared offers in reply to tenders, built Key Accounts relationships, setting up of a sub-distribution channel in rural areas • Monitoring and adaptation of the sales strategy to the market competitive situation

• Involved in the launching of new juice formats: Developed, implemented and followed the Marketing plan to support Tetra pack launch: in-store promotion, press, events. • Managed the sales team: Trained the Sales force to the new tools and follow up. • Developed Sales: Prospected new customers on the Retail and Fitness centers segments.

• Analyzed data of Easter and Christmas campaigns: Preparation of internal and client reports by exploiting Nielsen panels • Contributed to the development of new operational tools for Easter 2011: Creation of discount coupons, extra-visibility displays, POS. • Prepared and controlled the sales promotions in supermarkets

• Involved in the POS campaign 2011: Drafted briefs for advertising agencies, selected promotional goods, managed budget and timeline. • Managed packs creation of innovations 2011: Respected graphic standards, worked closely with the different departments of the company. • Created a culinary picture library: Briefs and control during the photo shoots.

• Created a new English brochure and Sales arguments by consulting Consumers Panels. • Studied the Irish market: Research of potential clients, handshake field. • Assisted the Sales Director in the development of Sales in Spain: Market visit to Spain and reports.

• Met potential clients: Presentation of the company and its products, research of potential clients: such as luxury hostels, importers and distributors. • Studied the potential market: The chocolate market in India, feasibility study.