Justin Junior

Lead creative execution across paid media, lifecycle marketing, and on-site experiences for a high-spend DTC health & wellness brand. • Partner with media buyers to analyze performance data (CTR, CVR, ROAS) and translate insights into iterative creative direction across Meta and email • Develop and execute static and light motion ad creative, email campaigns, and landing assets focused on improving conversion and scaling acquisition • Adapt and optimize UGC content for paid channels, using performance data to guide variations and scaling decisions • Contribute to brand initiatives including rebranding, packaging, and print, ensuring consistency across performance and brand touchpoints • Operate across both strategy and execution, connecting performance insights to creative output and enabling faster iteration

Co-founded and led creative performance and growth for a DTC golf brand, owning strategy and execution across paid media, e-commerce, and lifecycle marketing. • Directed paid media strategy and creative across Meta and Google, driving customer acquisition and revenue growth • Built and iterated high-volume creative using performance data (CTR, CVR, ROAS) to refine concepts and scale top-performing campaigns • Led end-to-end campaign development across product launches and seasonal drops, aligning brand storytelling with direct response objectives • Optimized Shopify Plus storefront and user experience to improve conversion rates and support global e-commerce operations • Built and managed influencer and affiliate partnerships, leveraging external content and performance insights to expand reach and acquisition

Creative performance studio supporting DTC brands across paid media, lifecycle marketing, and e-commerce. • Partner with brands to develop and execute performance-driven creative focused on acquisition, conversion, and marketing efficiency • Work across paid social, email, and on-site experiences, connecting performance data to creative strategy and iteration • Support long-term engagements with high-growth DTC brands, providing both strategic direction and hands-on execution • Operate across multiple brands, bringing a performance-first approach to creative development and campaign optimization

Led creative design and omni-channel marketing initiatives for a global bioproducts company. Oversaw campaigns across print, digital, and tradeshows, collaborating with leadership on strategy and budget allocation. Ensured brand consistency through high-quality creative execution. • Directed creative execution across multi-channel campaigns and events. • Delivered catalogs, sales collateral, and trade materials under tight deadlines.

Designed digital and in-store marketing assets for a leading golf apparel brand. Produced POP collateral, event creative, and email campaigns while ensuring adherence to brand guidelines. Supported PGA Tour athlete activations through custom creative deliverables. • Created digital campaigns and event assets that elevated brand engagement. • Partnered with athletes on tailored style guides to strengthen brand alignment.