Justin Gauthier

Starting in the 1990s, JustaJuss quickly built a strong reputation within the local music scene. Known for a relentless work ethic and exceptional musical talent, he has performed at many of the city’s most prestigious venues, providing sound and entertainment for club nights, charity events, weddings, fashion shows, private parties, and recurring engagements during the annual Montréal Grand Prix. JustaJuss brings a distinctive ambiance and vibrant energy to every event, creating an unforgettable experience that you and your guests will always remember.

As Director of Sales for AV product distribution in the Canadian market, I lead the national sales strategy focused on revenue growth, market expansion, and strengthening the presence of our AV solutions across all channels. My role includes developing high-impact sales initiatives, enhancing our distribution network, and aligning supplier product strengths with evolving customer needs. I collaborate closely with a network of sales representatives across Canada, providing business development support, sales enablement tools, and market insights to help them win new opportunities and grow existing accounts. Together, we identify emerging trends and create tailored solutions that drive measurable results. A key part of my mandate is building and solidifying long-term partnerships with our suppliers. Through strategic alignment, optimized product positioning, and consistent communication, I ensure we bring the right solutions, training, and resources to market—strengthening our competitive advantage in a rapidly evolving AV landscape. I am committed to building strong relationships with dealers, integrators, and channel partners nationwide. Through proactive engagement and solution-focused selling, I work to deliver exceptional value, elevate the customer experience, and drive sustainable business growth across Canada. We proudly partner with industry-leading brands, including: Audac, BZB Gear, Infiled, Klark Teknik, Lab.Gruppen, Lake, Midas, Pliant, Powersoft, RCF, Symetrix, Tannoy, Turbosound, Wharfedale Pro, Wisycom, Zero-Ohm, and Zoom.

Lead national sales and brand management for Elation, Obsidian, and Magmatic across the Canadian market, overseeing strategic growth, channel development, and brand positioning. Partner closely with the CEO to build the company’s operational foundation, define scalable sales processes, and establish long-term business strategies. Manage pricing strategy, supplier relationships, and inventory planning to support revenue targets and market expansion. Direct national trade show participation, product launches, and dealer engagement initiatives to enhance brand visibility and strengthen partnerships. Collaborate with warehouse and service teams to uphold product quality, optimize logistics, and ensure exceptional customer satisfaction. Highlights: ✔ Played a key role in launching and scaling Illumixx into a national distributor within its first year. ✔ Expanded the dealer network and improved client management optimization.

- Managed territory-wide sales for Pro Visual brands throughout Quebec, building strong relationships with dealers and clients. - Traveled extensively to retail and event entertainment locations to provide on-site product demonstrations and presentations. - Identified and pursued new market opportunities to expand the dealer network and increase regional sales. - Maintained and updated CRM database to track client interactions, sales progress, and follow-ups. - Represented leading brands including Elation Professional Lighting, ADJ Lighting, DTS Lighting, Global Truss, Antari, Obsidian Control Systems, Digiflex, Christie Digital, Leprecon, and Wireless Solutions. - Acted as a key liaison between clients and brands, ensuring product knowledge, support, and satisfaction.

- Led the strategic development and management of multiple premium brands with exclusive distribution rights across Canada, driving growth and market share. - Designed and executed integrated marketing strategies, product investment programs, pricing models, inventory management, and trade show initiatives to optimize brand performance. - Delivered annual budgets, marketing plans, and sales forecasts to senior leadership, enabling data-driven decision-making and business growth. - Built and nurtured strategic partnerships with suppliers, ensuring competitive pricing, effective promotions, and long-term business alignment. - Developed and implemented internal training programs, equipping teams with advanced product knowledge to maximize client engagement and revenue potential. - Represented high-profile brands including Elation Professional Lighting, Antari, Wireless Solutions, DTS Lighting, Obsidian Control Systems, and Leprecon, consistently achieving market expansion goals.

- Led strategic growth initiatives for multiple premier Audio, Video, and Lighting brands across Canada, driving market expansion and revenue growth. - Partnered with dealers and sales teams to optimize brand performance, strengthen distribution networks, and increase market penetration. - Directed marketing strategy, product placement, competitive pricing, inventory management, trade show planning, and product training programs to maximize ROI. - Delivered actionable insights and forecasts to support executive decision-making and long-term business planning. - Represented leading brands including Behringer, Turbo Sound, Midas, Tannoy, LabGruppen, Lake, Klark Teknik, CAD Audio, Blizzard Lighting, Vivitek, Delta, Kirlin Cables, and Avenview, consistently achieving growth targets.

- Oversaw nationwide operations and sales distribution of Elation Lighting, delivering premier LED and high-end intelligent lighting solutions across Canada’s architectural, event production, and retail sectors. - Led cross-functional teams to drive sales, service, product support, and client demonstrations, ensuring consistent high-quality customer experiences. - Developed and executed business strategies to expand market share, create new opportunities, and support clients in project bids and show proposals. - Cultivated and maintained strong relationships with entertainment, event production, and architectural clients, enhancing brand reputation and long-term loyalty. - Provided strategic guidance and product expertise to enable clients’ growth, positioning the company as a trusted partner in the lighting industry.

Collaborated closely with the Sciortino Brothers to grow XO into one of Montreal’s premier event production companies, delivering exceptional sound, lighting, and video solutions for high-profile events. **Event DJ Services** - Provided premier DJ entertainment for weddings, corporate events, charity functions, lounges, and national events. - Produced promotional mixes for gyms, private companies, and restaurants, tailored to client branding and audience engagement. - Delivered customized intro mixes and special-request solutions to enhance event experiences. **Event Production Management** - Designed and executed event planning strategies, coordinating sound, lighting, and video setups. - Managed full show logistics, including load-ins, load-outs, and operational workflow. - Oversaw product inventory, maintenance, and rental operations to ensure optimal performance and client satisfaction. - Directed and trained staff to maintain service excellence and seamless event execution.

• Head of Service Department • Organizing repairs with return authorization system • Processing sales and parts orders for clients • Overseeing all technicians and their production • Dealing with warranty replacement authorizations • Follow ups with suppliers worldwide • Troubleshooting problems with clients • Reassuring that employees are properly trained and working responsibly

• Head of Shipping and Receiving Department • Forklift operator • Organizing products locations and inventory counts • Ordering supplies • Organizing gear and setups for trade shows across Canada • Installs for projects at major events and venues • One on One product consulting and demonstrations

• Confirmation of final orders into the JD Edwards system • Printing and sorting out new orders • Inventory adjustments • Dealing with customers and local pick up orders • Tracking shipments

• Processing shipments i.e. UPS, Purolator, Sameday, FedEx • Yearly inventory counts • Maintain the warehouse clean and workable • Setting demos of musical instruments and audio equipment • Organize kiosk for Canadian Musical Distributor Show "MIAC"