Justin Casey

Chief Executive Officer @ Adventure Operations Australia

About

PROFILE An entrepreneurial, autonomous, agent for change o Specialises in transforming businesses and teams – making strong brands stronger and distressed brands achieve their potential o Operates well in an environment of uncertainty o Not afraid of unconventional approaches and novel solutions A strong, compelling leader o An autonomous entrepreneurial leader who avoids micromanagement by trusting people to do their jobs through driving personal responsibility, accountability and ownership o Straight forward, direct and visible with relentless energy o Thinks strategically and delivers clear, executable and measurable objectives Incisive and decisive decision maker o Quickly analyses problems and navigates a path towards solutions o Identifies the changes that businesses need to make and implements them o Not afraid of hard decisions and difficult conversations Nurturer and developer of people o Develops people as the first step to transforming or growing a business o Inspires and coaches individuals to understand and be responsible and accountable for their impact o Supports his teams to execute against their strategies

Country

Australia

City

Brisbane

Industry

Consumer Goods

Skill

Strategy, Strategic Leadership, Business Turnaround, Business Planning, Management, Entrepreneurship, Marketing Strategy, Business Strategy, P&L Management, Sales Management, Strategic Planning, Marketing, Leadership, Coaching & Mentoring

Experience

Chief Executive Officer

Adventure Operations

2019-4 - Present · 7 yrs 6 mos

Brisbane, Australia

Full executive leadership & strategic responsibility for the organisation across the globe.

General Manager Oceania - Outdoor & Fishing

Newell Brands

2016-5 - 2018-12 · 2 yrs 8 mos

Sydney, Australia

Full executive leadership & strategic responsibility for the Outdoor and Fishing Divisions in the Oceania region with brands including Penn, Ugly Stik, Berkley, Abu Garcia, Coleman, Esky and Marmot. The remit covered all functional work areas of the divisions across Australia, NZ and the Pacific.

General Manager Oceania

The Coleman Company, Inc.

2010-1 - 2016-5 · 6 yrs 5 mos

Sydney, Australia

Full executive leadership & strategic responsibility for the Outdoor Division in the Oceania region with brands including Coleman, Esky and Marmot. The remit covers all work areas of the division.

Sales & Marketing Director

The Coleman Company, Inc.

2008-9 - 2010-2 · 1 yr 6 mos

Full operational responsibility for the Australian sales, customer service and marketing teams and initiatives ensuring the achievement of planned results (revenues, margins, sales expenses, working capital and SG&A expenses).

Managing Director - Europe

Icon Brand

2007-1 - 2008-9 · 1 yr 9 mos

France

Took the brand to Europe and established its European headquarters in Europe’s surf capital, Biarritz, including all corporate infrastructure, sales, marketing and distribution. Developed the European strategic road map including annual budgets, distributor plans and designing new product ranges.

Commerical Director

Icon Brand

2005-10 - 2006-12 · 1 yr 3 mos

Ballina

A true Commercial role with direct responsibility for all aspects of the business from operations, finance, sales team management, IT and general management. Development of retail profitability modelling for Icon Retail and subsequent board presentations. Implementing the full commercial aspects relating to the opening of each retail store including banking, IT setup, data hierarchies and transfers from store to head office, pricing program and retail price banding

Manager Sales Strategy Development

Carlton & United Breweries

2004-7 - 2005-10 · 1 yr 4 mos

Sydney

National role reporting to the National Sales Directors to drive a series of strategic sales programs through the integrated beer and wine sales teams. In addition, the role was developed to assist in providing high level analytical support and troubleshooting within the business.

Commercial Insight Manager

Carlton & United Breweries

2003-7 - 2004-7 · 1 yr 1 mo

Management of the Commercial Insight Team (21 members) that was responsible for the analysis and communication of market information (both financial and non financial) to the senior management teams within the States and National Accounts. Provided high-level market information and actionable solutions to the Senior Managers in the business reporting to the Consumer Insight Director.

Finance Director

Carlton & United Breweries

2001-9 - 2003-7 · 1 yr 11 mos

Melbourne, Australia

Provided full financial management and advice to the business across the National and State Sales Team for the Spirits division of the Fosters Group, reporting to the Managing Director Spirits. A member of the Executive Management team of the Finance division of Fosters Group providing strategic direction of the finance division