Justin Bucci

Lead national account strategy and execution across Small Format, On-Premise (bars & restaurants), Liquor, and Military channels for a high-growth brewery. Own top-line revenue, distribution expansion, and velocity performance across a diverse and highly competitive customer landscape. Develop and execute national account strategies that drive distribution gains, feature activity, and velocity growth across key chains and operators Manage and grow relationships with national and regional accounts, negotiating programming, pricing, and promotional agreements that maximize long-term value Lead expansion into liquor and military channels, building scalable playbooks and unlocking new points of distribution Partner closely with distributor networks to ensure alignment, execution, and accountability across all markets Collaborate cross-functionally with Marketing, Finance, and Supply Chain to deliver best-in-class go-to-market execution Establish regular business reviews, forecasts, translating insights into actionable growth plans

EUBE is a group innovative thought leaders that provide consulting and collaborative sales strategies for CPG with specific strength in bev alc, natural and niche products. EUBE sales agency offers world class sales leadership, strategy, network development, retail and pricing strategy as well as budgeting, forecasting, opex and planning services. Worked on brands in beverage, food, spirits and hemp. Ever Upward Brand Equities allows businesses to continue focusing on building their brand while we lay the tracks to exceptional retail trade success.

Vice President of Sales – U.S. Key Accounts (Promoted from VP Sales, West) Led Zevia’s U.S. Key Accounts organization, overseeing distributor, broker, and retail partnerships across Natural, Grocery, and Conventional channels. Full P&L and forecasting accountability with a $200M+ portfolio. Partnered with Whole Foods, Sprouts, Albertsons, UNFI, KeHE, AWG, and other national customers while directing a 16-member sales team. Highlights & Impact: Scaled national sales initiatives and secured growth across top retailers and distributors. Designed and executed sales strategies that expanded market share, strengthened customer relationships, and improved profitability. Built KPI frameworks and sales routines to drive team accountability, improve forecasting accuracy, and align execution with company objectives. Partnered weekly with C-suite and cross-functional leaders (Ops, Finance, Marketing, Legal, Insights) to ensure strategic alignment and process innovation.

Responsible for military and on premise national accounts teams.

National chain call responsibilities in 2 regions. AAFES, Meijer, Hy Vee, Giant Eagle, Whole Foods, Specs, Rouse's, Sprouts, Albertsons, BJ's Brewhouse, Yardhouse, Brookshire, Goody Goody, Cost Plus World Market, Speedway, Quick Trip, Fresh Thyme.

District Manager for Texas and Oklahoma Woodchuck, Magners, Wyders, Blackthorn and Hornsby's brands Wholesalers managed include Ben E Keith, Silver Eagle, Glazers, Andrews, Keg 1, L and F, Republic, Del Papa, Standard and others Managed new brand launches and wholesaler changes Managing and developing sales reps

SMP Sales Management Program SMP national advisory counsel member Andrews Distributing territory

Key Accounts Manager / Field Development Representative / Sales Trainer 3/2007 - 3/2012 Conduct Monthly and Quarterly meetings with management at Key Accounts to create and execute Brand Building initiatives Conduct Monthly meetings with Distributor Managers to create and execute Brand Building initiatives Identify market trends and interpret how those trends will affect marketplace Train and coach all new hires of BBC on products, conducting effective staff educations, staff and wholesaler incentives and executing promotions Train local sales staff on pricing and programming strategies at retail, BBC selling strategies, effective promotional activities, and execution of local brand plan and national programs Integral cross functional role between Brand development, District Sales Managers, Wholesale Managers, Marketing Managers and Wholesaler Salespeople Responsible for ideation, development, vendor negotiation, alignment with sales leadership, budgeting, and evaluation of specific National promotions for the Samuel Adams brand family brand across all classes-of-trade for key concentration periods Ensure all New England events, campaigns, messaging and communications are fully aligned with brand strategy, business plan objectives and national campaigns to drive sales Created custom local marketing efforts and creative pos projects, beer and food pairing dinners, locally sponsored events, and other promotional affairs Manage T&E, POS, and a Local Marketing budget

Generated new business by finding, obtaining, and developing over fifteen new accounts Negotiated with key decision makers for large retail operations such as Petco, Petsmart, Albertsons, and Costco. Provided superior customer service; efficiently juggled daily tasks such as shipping orders, and facilitating customer credits, returns and exchanges Managed over 100 independent accounts in the Southern California region

Initiated a marketing research study that led to sales position after college. Lead sales for company at a national level. Primary product was an organic fertilizer for large operations and a smaller direct to consumer retail product.