Jussi Säilä

Vice President, Marketing & Development (CDO) @ SOK

About

Currently, I serve as Vice President Marketing & Development and Chief Digital Officer (CDO) at S-Group’s ABC Chain (Markkinointi- ja kehitysjohtaja, CDO). In this role, I lead the intersection of marketing, concept development, digitalisation, and business transformation—driving holistic growth across the organization. My focus is on building strong, customer-centric concepts and translating them into scalable, commercially successful solutions. I oversee the evolution of our brand, customer experience, and service concepts, ensuring they remain relevant in a rapidly changing market.Digitalisation is at the core of how we operate and grow. I lead initiatives that leverage data, technology, and modern platforms to enhance customer engagement, optimize operations, and unlock new business opportunities. This work goes hand in hand with broader business transformation — reshaping ways of working, accelerating innovation, and embedding a culture that embraces change.I believe trust is the currency of leadership. Building it requires a secure and open environment where people feel empowered to contribute and challenge the status quo. I encourage my team to approach challenges with curiosity and courage—being bold, failing fast, and learning continuously. That’s how we grow, both as individuals and as an organization.By aligning strategic vision with execution, I aim to create sustainable competitive advantage and long-term value for both customers and the business.

Country

Finland

City

Helsinki

Industry

Retail

Skill

Digital Transformation, Product Development, Leadership, Digital Product Development, E-Commerce, Business Development, Strategic Planning, Marketing Strategy, Digital Marketing, Concept Design, Financial Reporting, SEO, SEM, Mobile Marketing, Staff Supervision, Facebook, Social Media, Media Buying, Online Media Buys, E-commerce

Experience

Vice President, Marketing & Development (CDO)

SOK

2026-3 - Present · 7 mos

Helsinki

I serve as Vice President Marketing & Development and Chief Digital Officer (CDO) at S-Group’s ABC Chain. In this role, I lead the intersection of marketing, concept development, digitalisation, and business transformation—driving holistic growth across the organization. (Markkinointi- ja kehitysjohtaja, CDO)

Development Director & CDO

SOK

2025-5 - 2026-4 · 1 yr

Helsinki, Uusimaa, Finland

Leading concept and digital development, as well as roadmap and vision work across ABC’s retail and service station businesses. Ensuring our concepts and digital solutions align with company strategy and values while building a clear long-term vision. Responsible for the strategic transformation projects and supporting teams to drive customer experience, employee engagement, digitalization, and overall business performance.

Chief Digital Officer (CDO)

SOK

2022-8 - 2025-5 · 2 yrs 10 mos

Helsinki, Uusimaa, Finland

I am working as Chief Digital Officer (CDO) for S-Group’s ABC Chain (turnover 1,7 Billion Euros), which has 5 different business areas: Gas Stations, Car wash, Restaurant, Market and Electric Vehicle Charging. As a member of management group my job is to digitalize entire business and drive development so that company is ready for the future. I am running over +200 million euros digital sales besides the development responsibilities.

Development Director, ABC Chain Management

SOK

2019-10 - 2022-8 · 2 yrs 11 mos

Helsinki, Southern Finland, Finland

Digital business, digital sales, development

Project Director, Mobile development & innovation

SOK

2016-5 - 2019-9 · 3 yrs 5 mos

Helsinki Area, Finland

My team’s objective was to help business branches to adapt and execute digital strategies, concepts, mobile applications, campaigns and analytics. The team consisted of 15 persons. Department’s vision was to create competitive digital advantage and sales through excellent execution. During this job I invented S-mobiili application with my colleague working in S-Pankki. S-mobiili has now over 1,5 million users and it creates competitive advantage for S-Group. #mobile #apps #retail #digital #UX #analytics #innovation #S-mobiili #Scrum #DevOps Member on management group, ABC chain management (Gas Station and Service Station Business)

Marketing Manager, Digital Marketing

SOK

2009-11 - 2016-5 · 6 yrs 7 mos

Helsinki, Finland

I was working as a Digital Marketing Manager in SOK Which is the biggest retail company in Finland. SOK (www.sok.fi) business covers the most consumer branches such as Super Market Trade, Department Stores, Gas Stations, Hospitality Business, Banking, Agriculture etc. S-Group is co-operative business and it has over 2 million members, which covers over 75% of Finnish households. The cardholders are the owners of the businesses. S-Groups brands are well known and respected among the consumers (Prisma, S-Market, S-Pankki, Automaa, ABC, Sokos, Sokos Hotels, Radisson Blue etc.). My team’s objective is to help business branches to adapt and execute digital marketing strategies, campaigns and analytics. The team consist of 15 persons concentrating on digital strategies, concepts, findability, media and project management.

Account Director

Nitro

2009-1 - 2009-11 · 11 mos

Helsinki, Finland

Nitro Ltd, Helsinki (https://nitro.fi/) I was in leading +50 person digital marketing department. We managed to grow company during the years from 10 persons to almost 100 persons. Main responsibilities - Business Planning and execution of Digital Marketing Department - Strategy work for clients: Vaisala PCL, Isku, Paikallisosuuspankit - Clients: Nokia Plc, Finnlines Plc, F-Secure Plc, Isku Koti Ltd & Isku Interior Ltd, JCDecaux Finland & Sweden, Lappland Marketing Ltd , Nokian Tyres Plc, Technology Industries