Jusepet “Juice” Rodriguez

- Help define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity - Execute with excellence the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s - Deliver and execute the activation strategy and road-map - In each facet and through all channels help develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms. - Secure sell through and consumer engagement with share growth ensuring all - commercial and strategic goals are met - Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell out - Understand product, customer and consumer needs from the US market and all channels - Where appropriate support SMU and franchise creation / development - Represent the brand activation point of view both internally and externally - Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to instore deployment (excluding creation) - Closely co-operate with Global Brand teams (most importantly global creation team and BUs) to secure a best practice level of implementation of global strategy - Conduct relevant reporting activities to measure the efficiency and commercial success - Manage budgets and costs within agreed measures - Understand the US consumer retail environment including distribution points, share of buy, competitor concepts and support tools

-Collaborate closely with brand marketing to prioritize channel or account specific campaigns -Develop strong relationships and collaborate with customer’s marketing team on joint marketing initiatives including in-store, TV, radio, print and direct -Create and execute marketing plans based on brand marketing strategy and direction established by retail activation director and brand marketing -Manage details of Marketing Communications components for assigned projects – including sourcing assets, facilitating approvals, coordinating with agencies / designers, managing implementation logistics, etc. under direction of senior management -Track and maintain updated status of the assigned account marketing budget, reporting the monthly status and YTD spend by account, program and brand initiatives. -Manage communication of updated account marketing plans and revisions as appropriate to department management. Responsible for maintaining updates, revisions and post campaign recaps.

-Collaborate closely with footwear brands to bring campaigns to life at a retail level. -Create and execute marketing plans based on brand marketing strategy from footwear brands such as Reebok, Adidas, Puma, and New Balance. -Manage communication within all Dr. Jay's store locations. Responsible for maintaining updates, and any changes within campaigns brought by footwear brands.

- Showroom set-up for sale's meetings with retail accounts and major trade shows like Capsule, Compass, and Project. - Brand consultation and forecasting for Nike, and Jordan Brand. - Building relationships with buyers, business owners, and retail store managers. - initiated market travels, and created month trends recaps for Nike and Jordan corporate employees.