Jurgen Wolflik

The goal is to increase the international brand presence and digital development of one of the oldest companies in Spain who still produce all knives in a handcrafted process in Spain.

Responsable of the global growth of the company. My main focus is China, Japan, America and Middle East as growing markets. Co-Global Commercial Director of the company in order to guarantee the growth in each territory and each subsidiary. Building up a team in China to reentry to the market with a own subsidiary and new Go To Market apporach with a main focus of Ecommerce and Digital presence.

Responsible of the Global ECommerce Business and the Digital Transformation of the company, in order to achieve a unified view to the consumers, using tools as Magento 2.0 and Sales Force. Bulding a new ECommerce Business Unit with an integrated team of inhouse and external talents. Growing the online business of 50% each year, representing now 8% of the total business.

Creation of Sales and Digital Strategy, as well GoTo Market Development.

Business Unit Leadership, including Sales in all Channels, as well Marketing, Logistics and Finance of the company in Northen America, Caribbean and Latin America. Full P/L Responsibility with a Multi-Million Dollar Sales and Marketing Plan that coverd 25% of the overall Company Sales Budget. Restructuring of the company to gain flexibility and stronger customer relations. Implementation of a new strategic plan for the brand in the USA. Definition of the consumer experiences and E-Commerce Strategy for the entire company.

Leadership of the subsidiary of Lladró in Great Britain. Full P/L responsibility for the Wholesale and Retail division. Management of Boutiques in London, in Harrods, Selfridges, House of Frasers. Responsible for a multimillion sales plan of 15% of the overall Company Sales. Sales and Marketing activities with a main focus to new channels and new positioning. Sales increased up to 20% in the area. In the Retail Channel sales increased up to 120%.

Leadership of the Business in Spain and Portugal. Responsible of the Wholesale and Retail division with stores in Madrid, Barcelona, Valencia and El Corte Inglés. A new focus was created to get new channels, including residential and commercial interior designers on top of traditional channels. Sales increased in Department Stores after the re-structure of the brand positioning. Plan and execute strategic brand growth, including Media Plan, Public Relations, Merchandising and Customer Relationship.

Responsible for the worldwide implementation of the 360 degrees Marketing and Communications Strategy, including national and local print campaigns, outdoor billboards and transit, events and public relations. Coordination with all the markets, as Europe, USA, Japan, Middle East, South America, Asia. Increase of communication between the local markets and brand identity all over the places. Creation of the new CRM Strategy for the company.

Creating a local strategy and implementation. Opening the German office and hiring a local team for Sales, Marketing and Visual Merchandising. The first company owned structure, build the base to grow up the company in sales in Germany.

Customer Service and Complaint Management for the Retail Business. Creation and implementation of a new complaint management system in collaboration with Anderson Consulting. Management of the Call Center

Men´s wear department. Sales associate in part time position