Jurga P.

Chief Marketing Officer @ UAB KOSMELITA (EUROKOS)

About

Experienced Marketing (offline, online ) professional with extensive working experience in retail and wholesale industry (about 20 years) in companies like JSC "Maxima LT", JSC "Ermitažas", JSC "Pigu", JSC "Mokiveži", JSC "Kesko Senukai Lithuania", UAB "Pakmarkas". Experience in a leading position - 15 years (from 5 to 30+ employees). Main working responsibilities: #corporate marketing strategy development, #digital marketing development, #promotion of the company image, #marketing budget management, #market analysis, #organisation of research, #marketing/sales promotion activities, #negotiations with advertising and media agencies, #human resource management, #corporate PR (public relations, corporate communications) organization, #loyalty program and private brand development. Skilled in: #Negotiation, #Marketing Management, #Business Planning, #Analytical Skills, #Sales Management. Communicative person, with a positive attitude, well-organized, disciplined, strong work ethic, good planning skills, strong customer focus.

Country

Lithuania

City

Vilniaus

Industry

Printing

Skill

Social Media, Teamwork, Strategic Communications, Business-to-Business (B2B), Problem Solving, Ad Optimization, Digital Strategy, Sales and Marketing, Leadership, Development & implementation of marketing plans, Brand Building, Negotiation, Sales Management, Marketing Strategy, Strategic Planning, Team Management, Project Management, Marketing Management, Market Research, Project Planning

Experience

Chief Marketing Officer

UAB KOSMELITA (EUROKOS)

2024-10 - Present · 2 yrs

Lithuania

• Smooth organization of marketing activities (online and offline), ensuring consistent communication efficiency and targeted cost management, • Effective budget planning and use, focused on increasing returns, • Team mobilization, development and targeted work organization to achieve business goals. • Updated KOSMELITA and EUROKOS brand concept (BB), already implemented in 7 stores, receiving positive customer reviews, • Successful partnership with Holland & Barrett and The Body Shop - effective brand communication in the Lithuanian market, growing turnover, • Strategic cooperation with media agencies: organizing competitions, negotiations and ensuring the best communication conditions. • Development of new store concepts, focused on customer experience (customer journey), logical assortment layout and formation of functional zones, • Marketing management in the context of expansion into foreign markets: partner selection, formation of an entry strategy, development of a new visual store concept.

Head of Marketing

Pakmarkas

2020-10 - 2024-10 · 4 yrs 1 mo

Vilniaus, Lithuania

Responsible for planning and implementation of digital marketing strategy, initiation and management of marketing projects with "hands on" approach, marketing budget management, creating a Client Profile. Establishment of key marketing KPIs, monitoring with digital tools (Google Analytics, GSC(search console), Google ads , FB, Linkedin ads manager, SimilarWeb, Screaming frog). Organization of customer opinion surveys - working with conclusions; (the flow of customers x3 (during 3 years); Organization and coordination of company PR, communication; Creating the image of the company (plans for updating the PR and Brandbook are ready).

Chief Marketing Officer

Kesko Senukai Lithuania

2018-8 - 2019-12 · 1 yr 5 mos

Lithuania

Main responsibilities: development of marketing strategy, promotion of the company image, initiation and management of marketing projects; marketing budget management, market analysis, providing insights; Human resources management (30 employees); Development of private brands and loyalty program. Coordinating marketing process in the Baltic region.

Head of Marketing

MOKI VEŽI

2013-3 - 2018-8 · 5 yrs 6 mos

Ateities str.15, VILNIUS

Responsible for company‘s indoor/outdoor advertisement and promotion of sales. Analysis of market. Initiation and management of marketing projects, evaluation of results, providing proposals for the top management. Marketing staff management, budget planning, developing strategies, managing and motivating the team, training of sales/services. Negotiations and communication with advertising agencies.

Director of Marketing

Pigu.lt

2012-10 - 2013-2 · 5 mos

Verkių str. 36., Vilnius

Marketing project initiation and management, the result evaluation and presentation of improvements, providing proposals for top management. Market analysis; Development, implementation and control of sales strategy. Controlling expenditures and incomes of the company; Negotiation with advertising agencies; Marketing staff management, budget planning; Management of PR activities.

Sales and Marketing Director

JSC Ermitažas

2009-6 - 2012-10 · 3 yrs 5 mos

Lithuania

Responsible for promotion and management of sales, creation of Marketing strategies, budget planing. Analysis of market. Initiation and management of marketing projects, evaluation of results, providing proposals for the top management. Negotiations and communication with advertising agencies. Setting up the targets for the staff of Sales and Marketing Department and their supervision.

Marketing Project Manager

JSC Maxima LT/ JSC Ermitažas

2004 - 2009-6 · 5 yrs

Lithuania

Company‘s outdoor advertisement and promotion of sales implementation. Management of marketing projects, evaluation of results. Marketing projects management, budget planning.