Junwen Zhao
Brand Manager @ Tour Fitting Golf by Ian Fraser
About
Junwen has worked with Marketing Communications Specialists, skilled in crafting data-driven digital strategies, compelling content, and campaigns for global audiences. A graduate in journalism and passionate community-builder, she leads initiatives that merge creativity with purpose, from founding a university sports club to amplifying brands in tech and sustainability. Always eager to collaborate on bold ideas-reach out to discuss journalism, storytelling, or the future of engagement!
Hong Kong SAR
Hong Kong
Media Production
Branding, Branding & Identity, Corporate Branding, Online Branding, Retail Branding, Branding Consultancy, Branding & Identity Marketing, Journalism, Online Journalism, Writing, News Writing, Cross-functional Team Leadership, Business-to-Business (B2B), E-commerce Optimization, Global E-Commerce, Social Media Optimization (SMO), Custom Content Creation, Social Media Content Creation, Web Content Creation, Online Content Creation
Experience

Brand Manager
Hong Kong SAR
• Oversee end-to-end social media management (Instagram, Facebook, Linkedin), driving strategy, content planning, scheduling, and performance-driven community engagement. • Orchestrate content calendars aligned with product launches, seasonal promotions, and industry trends to maximize brand relevance. • Produce multimedia assets (videos, blogs, graphics) showcasing product expertise, fittings processes, and customer success narratives. • Uphold brand identity across all channels through strict compliance with tone, visual, and messaging guidelines. • Analyze market trends, competitor activity, and campaign metrics (engagement, reach, ROl) to refine strategies and market positioning. • Forge partnerships with golf professionals, influencers, and clubs to amplify brand visibility and credibility. • Coordinate experiential events (workshops, fittings sessions) to strengthen customer loyalty and offline engagement. • Optimize SEO-driven website content to enhance organic search performance and lead generation. • Deliver quarterly reports on KPIs including audience growth, conversion rates, and competitive market share.

Founder
鸣骧传媒(MX Media)
Yunnan, China
At MX Media, we specialize in helping businesses unlock their full potential on RedNote and Instagram, with a unique focus on supporting cross-border e-commerce growth. Our mission is to help brands establish a powerful digital presence, attract global customers, and drive measurable results through expert social media management and creative content creation. We understand the challenges of navigating the digital landscape, especially for businesses targeting international markets. That’s why we provide customized strategies designed to amplify your brand’s reach and connect with diverse audiences across borders. From managing your accounts to producing impactful, platform-specific content, we’re here to help you succeed globally. What We Offer: - Social Media Management:Full-service account management for RedNote and Instagram, including audience engagement, posting schedules, and trend optimization. - Content Creation:High-quality, engaging visuals and copy that resonate with your audience and reflect your brand’s identity. - Cross-Border Strategies:Tailored campaigns to help e-commerce businesses attract and convert international customers, leveraging platform-specific features and analytics. - Data-Driven Growth:Insights and performance tracking to refine strategies and maximize ROI for your global campaigns. At MX Media, we’re passionate about creating meaningful connections between brands and their customers—no matter where they are in the world. Whether you’re looking to grow your local audience or expand your e-commerce business across borders, we have the expertise to make it happen. 👉 Ready to elevate your brand on RedNote and Instagram? Let’s grow your business together—locally and globally!

Corporate PR Intern
Hong Kong, Hong Kong SAR
supporting the PR team through comprehensive media monitoring and analysis for key accounts including HTX, Cathay Pacific, and TransUnion HK. Daily tasks include tracking client coverage across mainstream and industry outlets, compiling detailed coverage reports, and identifying emerging trends affecting our clients in the technology, aviation, and labor sectors.
Education
Junwen Zhao's Contact Information
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