Junwen Zhao

Junwen Zhao

Brand Manager @ Tour Fitting Golf by Ian Fraser

About

Junwen has worked with Marketing Communications Specialists, skilled in crafting data-driven digital strategies, compelling content, and campaigns for global audiences. A graduate in journalism and passionate community-builder, she leads initiatives that merge creativity with purpose, from founding a university sports club to amplifying brands in tech and sustainability. Always eager to collaborate on bold ideas-reach out to discuss journalism, storytelling, or the future of engagement!

Country

Hong Kong SAR

City

Hong Kong

Industry

Media Production

Skill

Branding, Branding & Identity, Corporate Branding, Online Branding, Retail Branding, Branding Consultancy, Branding & Identity Marketing, Journalism, Online Journalism, Writing, News Writing, Cross-functional Team Leadership, Business-to-Business (B2B), E-commerce Optimization, Global E-Commerce, Social Media Optimization (SMO), Custom Content Creation, Social Media Content Creation, Web Content Creation, Online Content Creation

Experience

Tour Fitting Golf by Ian Fraser

Brand Manager

Tour Fitting Golf by Ian Fraser

LinkedIn
2025-3 - Present · 1 yr 7 mos

Hong Kong SAR

• Oversee end-to-end social media management (Instagram, Facebook, Linkedin), driving strategy, content planning, scheduling, and performance-driven community engagement. • Orchestrate content calendars aligned with product launches, seasonal promotions, and industry trends to maximize brand relevance. • Produce multimedia assets (videos, blogs, graphics) showcasing product expertise, fittings processes, and customer success narratives. • Uphold brand identity across all channels through strict compliance with tone, visual, and messaging guidelines. • Analyze market trends, competitor activity, and campaign metrics (engagement, reach, ROl) to refine strategies and market positioning. • Forge partnerships with golf professionals, influencers, and clubs to amplify brand visibility and credibility. • Coordinate experiential events (workshops, fittings sessions) to strengthen customer loyalty and offline engagement. • Optimize SEO-driven website content to enhance organic search performance and lead generation. • Deliver quarterly reports on KPIs including audience growth, conversion rates, and competitive market share.

鸣骧传媒(MX Media)

Founder

鸣骧传媒(MX Media)

2024-8 - Present · 2 yrs 2 mos

Yunnan, China

At MX Media, we specialize in helping businesses unlock their full potential on RedNote and Instagram, with a unique focus on supporting cross-border e-commerce growth. Our mission is to help brands establish a powerful digital presence, attract global customers, and drive measurable results through expert social media management and creative content creation. We understand the challenges of navigating the digital landscape, especially for businesses targeting international markets. That’s why we provide customized strategies designed to amplify your brand’s reach and connect with diverse audiences across borders. From managing your accounts to producing impactful, platform-specific content, we’re here to help you succeed globally. What We Offer: - Social Media Management:Full-service account management for RedNote and Instagram, including audience engagement, posting schedules, and trend optimization. - Content Creation:High-quality, engaging visuals and copy that resonate with your audience and reflect your brand’s identity. - Cross-Border Strategies:Tailored campaigns to help e-commerce businesses attract and convert international customers, leveraging platform-specific features and analytics. - Data-Driven Growth:Insights and performance tracking to refine strategies and maximize ROI for your global campaigns. At MX Media, we’re passionate about creating meaningful connections between brands and their customers—no matter where they are in the world. Whether you’re looking to grow your local audience or expand your e-commerce business across borders, we have the expertise to make it happen. 👉 Ready to elevate your brand on RedNote and Instagram? Let’s grow your business together—locally and globally!

Xiaohongshu

Content Creator

Xiaohongshu

LinkedIn
2021-1 - Present · 5 yrs 9 mos

China

Current data of the account is around 45k Likes and Collect, 7k+ followers. Receiving monthly based income from collaborations with varies brands.

Ruder Finn

Corporate PR Intern

Ruder Finn

LinkedIn
2024-12 - 2025-3 · 4 mos

Hong Kong, Hong Kong SAR

supporting the PR team through comprehensive media monitoring and analysis for key accounts including HTX, Cathay Pacific, and TransUnion HK. Daily tasks include tracking client coverage across mainstream and industry outlets, compiling detailed coverage reports, and identifying emerging trends affecting our clients in the technology, aviation, and labor sectors.

Manifesto Media Limited

Editoral Intern

Manifesto Media Limited

LinkedIn
2024-2 - 2024-9 · 8 mos

Hong Kong SAR

BurdaLuxury

Editorial Intern

BurdaLuxury

LinkedIn
2023-9 - 2023-12 · 4 mos

Hong Kong SAR

China News Service 中国新闻社

Financial Journalist

China News Service 中国新闻社

LinkedIn
2023-6 - 2023-9 · 4 mos

Shanghai, China

Hong Kong Satellite TV International Media Group

Journalist intern

Hong Kong Satellite TV International Media Group

LinkedIn
2022-7 - 2022-8 · 2 mos

Kunming, Yunnan, China

ByteDance

HRBP

ByteDance

LinkedIn
2022-3 - 2022-7 · 5 mos

Shanghai, China

China Merchants Bank

Assistant Private Bank Intern

China Merchants Bank

LinkedIn
2021-6 - 2021-8 · 3 mos

Kunming, Yunnan, China

Education

The University of Hong Kong

The University of Hong Kong

LinkedIn

Communication, Journalism, and Related Programs

2024-9 - 2025-6 · 10 mos
The University of Hong Kong

The University of Hong Kong

LinkedIn
2020 - 2024 · 4 yrs
Yew Chung International School

Yew Chung International School

LinkedIn

IB

2017-8 - 2020-6 · 2 yrs 11 mos
University of California, Berkeley

University of California, Berkeley

LinkedIn

English Language and Literature/Letters

2018-6 - 2018-8 · 3 mos

Junwen Zhao's Contact Information

Email

******@***.com

Phone

(**) *** ****

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