JungHsuan Tu

Product Marketing Specialist (SEO) @ Afrilish

About

I am a Digital Marketer with over two years of experience driving e-commerce growth and optimizing digital marketing strategies. I excel at boosting online visibility and customer engagement. My expertise in SEO and data analytics has consistently delivered measurable results. I increased conversion rates by 20% through targeted CRM campaigns and developed marketing plans that achieved 70% of annual sales targets in just three months. I also improved online promotion engagement by 25% through cross-functional collaboration.

Country

United Kingdom

City

London Area

Industry

Marketing & Advertising

Skill

Customer Service, Nutrition Education, Association Marketing, B2B Marketing, Product Management, Cross-team Collaboration, B2C Marketing, Sales Operations, Communication, Google Search Console, E-Commerce, Business-to-Business (B2B), Finance, Management, Marketing Strategy, Marketing Analytics, Search Engine Optimization (SEO), Customer Relationship Management (CRM), Inventory Management, Google Analytics

Experience

Product Marketing Specialist (SEO)

Afrilish

2025-5 - Present · 1 yr 5 mos

United Kingdom

- Optimised UK SEO strategy, boosting organic traffic share to 64% and adding 97 new users in 3 months. - Built GA4 dashboards to analyse engagement and leads, providing insights that improved campaign performance. - Identified organic search as the key growth driver, shaping multi-channel marketing optimisation efforts.

Pharmacist Assistant (Sales, Marketing, CRM)

Community Pharmacy

2021-10 - 2022-8 · 11 mos

Taiwan

- Led local marketing campaigns that boosted new customer sign-ups by 30%, managing the sales funnel from outreach to conversion. - Implemented CRM segmentation to improve patient retention (+25%) and strengthen B2B supplier relations through strategic outreach and data-driven insights.

E-commerce Marketing Specialist & Product Specialist

Sintong Biotech Co., Ltd.

2021-4 - 2021-9 · 6 mos

Taipei City, Taiwan

- Led data-driven CRM and segmentation campaigns, boosting conversion rates by 20% and achieving 70% of annual sales targets in Q3. - Developed quarterly marketing plans and performance reports, using analytics to optimise ROI and campaign efficiency. - Collaborated with design and procurement teams to improve online promotions, increasing engagement by 25%. - Managed product lifecycle, pricing, and multi-platform inventory tracking using Excel and ERP tools, ensuring accurate performance monitoring.

Marketing Internship

Nutrition supplements company

2021-1 - 2021-3 · 3 mos

Taiwan

- Assisted in administrative tasks to ensure smooth daily operations. - Support the marketing team in campaign planning and execution. - Assisted the team in providing nutritional education and consultation to customers. - Assisted the team in writing professional nutrition articles for online platforms to educate and engage customers.