Junemyeong Kim

Good marketing does not start with a message.It starts with the moment people hesitate.I am an aspiring brand marketer who focuses on discovering why consumers hesitate, what they truly care about, and how brands can earn trust at the right touchpoint.Through field interviews, on-site surveys, trend research, and IMC campaign projects, I have learned how to turn consumer pain points into brand strategies. My projects span KT Hi Order, CJ 4DPLEX ScreenX, Olive Young’s U.S. launch strategy, Lotte Chilsung Chilmate activities, local branding, OOH campaigns, and university-led communication projects.What I focus on:- Consumer insight- Brand strategy- Campaign planning- Marketing communications- F&B, beauty, and lifestyle brandsRather than simply asking “What should we say?”, I ask:“Why would consumers believe it?”“Where would they feel it?”“What action should this message create?”