June Fong

Coca-Cola Trademark

Global Category Strategy Lead, Coca-Cola Trademark Global Strategy Lead, Costa Coffee EMEA Strategy Lead across The Coca-Cola Company Portfolio

Accounts led include: TCCC Sustainability Charter (Global) American Express (UK/International) Asahi (Global) Oxfam (UK) Wedgwood (UK) Desperados (Web3)

Accounts led include: Sunsilk (Global) BlackRock/ iShares (Global/ EMEA) Volkswagen Group-SEAT/ CUPRA (UK) Great Western Railway (UK) IQOS (Global)

Accounts led include: McDonald's Singapore Unilever Regional-Sunsilk & Walls FWD Insurance GIC Japan National Tourism Organisation (JNTO) Equator Innovation Program: Mentor Facilitated and led workshopping sessions with our youths twice a year to provide them with the tools for creative thinking. The final output for each cohort was to share a prototype/ MVP to our senior stakeholders.

Strategic lead on the following accounts: -National Environment Agency (Dengue Prevent, Reducing Disposables, Cleanliness Advocacy, Food Waste Reduction) -Ministry of Culture, Communication and Youth (MCCY) -Health Promotion Board (Diabetes Prevention, Sleep Deprivation and Anti-Smoking) -IMDA (Branding for Digital Nation, SG:D)

Economic Development Board, Singapore • Increase foreign direct investments from North America and Germany through lead generation strategies • Crafted content strategy for EDB’s thought leadership platform • Make engineering in Singapore cool again amongst graduates Singapore Tourism Board x Economic Development Board, Singapore • Brand Singapore our nation, for both leisure and business Tiger Beer, Heineken (Regional) • Make Chinese New Year (2016 + 2017) an ownable festival for the brand across the region (including China) Luzerne (Global) • To translate brand's success in B2B sphere to B2C market across a new e-commerce build, social media strategy and relooking at the brand's tone of voice across existing touch points LEGO • To launch LEGO Friends by dethroning the barbies and my little pony in the eyes of young girls Other clients include Zespri Kiwifruit, Starwood Hotel Group, Pfizer Centrum, Nespresso, Singtel Lifelabs, Kipling, Drypers SCA and HKTB.

•Engaged in crafting new Brand Communication Idea for Unilever's brand making an entrance into Asian markets •Developed new storyboarding methodology to analyse TVCs •Conducted competitive analysis and digital media content analysis for clients •Prepared and supported the team in brainstorming sessions with client to drive traffic •Crafted a concise strategic brief and helped in the briefing for creative team

Strategic Planning & Client Servicing Intern (Working on regional accounts) •Engaged in consumer/market research, strategy development, presentation writing and giving •Involved in research, strategic thinking, deck crafting for pitching of new businesses •Conducted an in-depth study on the digital landscape in APAC, covering 15 countries, with updated statistical and country-specific insights for circulation •Performed role as a project manager for upcoming campaigns and launches for clients •Involved in the meeting of clients and ensured all key information required before each meeting was in place

Z Academy Intern, under the Asia Regional Directors in the following fields: Corporate Communications •Involved in VMLQais/Y&R Press Conference for 2012 and understood the procedures behind the preparation of a press conference. •Engaged in daily media monitoring through various search optimization methods and softwares such as Meltwater •In charge of Y&R Singapore Facebook page Network Development •Reviewed potential startups for the launch of SparkPlug- an innovation hub, in Hong Kong and Indonesia •Shortlisted digital institutes for the launch of Zedpod in Vietnam •Conducted a market analysis on the advertising market in Myanmar Strategic Planning •Effectively learnt and applied concepts such as semiotic codes and delivered a case study singlehandedly on luxury buying behavior among Asians •Engaged in ad-hoc projects with clients •Conducted a competitive analysis for clients

•Assisted Regional Head of Strategy Planning in his current projects and attended client meetings •Analyzed qualitative & quantitative data to sieve out supporting evidence for Genasia Singapore & Genasia Vietnam- an in depth research on the hearts and minds of youth •Crafted decks by effectively applying strategy tools to assess the needs of the situation for clients

Exchange Semester