Ju Micali
Chief Financial Officer - LA @ Electrolux Group
About
Regional CFO and senior finance executive with 25+ years of experience leading Finance, Strategy and Transformation across Latin America in large multinational companies. Currently Chief Financial Officer for Electrolux Latin America, with full P&L responsibility and a strong track record partnering with CEOs and Boards on growth, profitability, capital allocation and value creation. Extensive experience across FP&A, Controllership, Tax, Treasury, Credit, Commercial Finance and Strategy, supporting businesses with revenues ranging from USD 1bn to USD 5bn. Proven ability to lead finance transformations, structural cost efficiency programs, governance strengthening and performance management in complex and volatile environments. Background also includes senior leadership roles at Mondelez International and Syngenta, combining Finance and Strategy responsibilities, M&A support (including large-scale acquisitions), integrations and portfolio optimization. International experience with leadership roles in Latin America, the United States and Europe. Recognized for building high-performing, multicultural teams and acting as a trusted strategic partner to business leadership. Core focus areas: CFO Leadership | P&L Management | Finance Transformation | Value Creation | Strategy | Capital Allocation | Governance | M&A Support | Cost Efficiency | Performance Management
Brazil
São Paulo
Consumer Goods
Planejamento financeiro, Business Planning, Cross-functional Team Leadership, Forecasting, Strategy, Business Strategy, Financial Analysis, Change Management, Strategic Planning, Pricing, Finance, Market Analysis, Financial Modeling, Strategic Financial Planning, International Project Management, International Business, Restructuring, Mergers , Pricing Strategy, SAP
Experience

Chief Financial Officer - LA
São Paulo, Brasil
CFO with full P&L responsibility for Latin America, leading financial performance, governance and value creation across multiple countries. Scope: U$3bn in Revenues - Strategic partner to the Regional CEO and leadership team, supporting decisions on growth, margin expansion, pricing, footprint optimization and capital allocation. - Lead all regional finance functions including FP&A, Controllership, Accounting, Tax, Treasury, Credit, Commercial Finance and RGM. - Drive finance transformation, KPI harmonization and standardized regional reporting, strengthening transparency and decision-making. - Own planning, forecasting, cash flow, working capital and balance sheet management, ensuring disciplined capital deployment. - Lead and develop high-performing, multicultural finance teams across the region.

Finance Vice President, Brazil
São Paulo, Brazil
Lead the Finance Team to deliver the BU Strategy (top 5 market) through sustainable, profitable growth. Scope: $2bn in Revenues. Report to Brazil CEO and Regional CFO. Member of the Brazil Leadership Team - Lead financial functions: FP&A, Supply Chain finance, Tax Planning, Tax Compliance, Internal audit, Credit, risk management and Cash Management - Performance management (+20% Revenue, +3pt Gross Profit, +40% OI & +25% Cash delivery), resource, capital allocation, and M&A support to Global team on assessment, due diligence and valuation - Projects: IBP Review (Forecasting – driver based) Smart Pricing, TPM (Gross to Net ), Tax automation, ROI on Trade Investments, Go to Market revamp, Order to Cash (supported by Accenture), SAC implementation, Tax Reform preparation and created the Value Transformation Office (Projects) - Sponsor of the DE&I Committee

CFO - Latin America SE
Sao Paulo
Lead the Finance Team to deliver the Business Strategy for the Top growing region in Seeds while integrating 2 large companies (Syngenta and Nidera). Report to Regional Director and Global CFO. Member of the Latin America Seeds Leadership Team - Led the Successful Integration of Nidera Seeds into Syngenta Seeds and the Financial transformation including Legal Entity framework for Latin America countries and building a new team. - Growth of ~20% in 3 years in Revenue and EBITDA - Productivity/ Cost efficiency delivered of 18% - Tax Planning turnaround from +>$100m liability into positive tax gains through Tax and Business Partner teams - Supported Major CAPEX investment in Brazil, Argentina and Mexico, while divesting a business unit - Sponsored innovative financial solutions (credit, hedging) and partnerships implemented by Territory Finance heads

Head of Strategy & Commercial Excellence - Latin America
Sao Paulo
Led team responsible for strategy development and deployment for all Syngenta divisions, strategic projects support, partnerships, and mid & long-term planning. Scope: $5bn in revenues. Reported to Regional CEO. Member of Latin America & Brazil leadership teams - Supported Global M&A team on assessment, due diligence, and valuation of Ag and Technology on every opportunity impacting Latin America (including Nidera Acquisition $1,4bn Seeds business). Strategic collaborations (Product, technology, and services), - Led large multi-functional teams across delivering the Commercial Excellence Program goals: implemented a holistic, scalable and practical framework across Marketing, Sales and P&S underpinned by a set of continually improved techniques and tools (e.g: Sales force.com; Vendavo Pricing, Field Force Effectiveness, Forecasting, Order Management, Inventory Management) delivering 10% productivity, automation and 30% less manual inputs on key internal processes, and higher turnover per Sales Reps

Head of Strategy Sugar Cane – Global
São Paulo Area, Brazil
Led a global team that developed and implemented the Strategy and Long-Term Planning for Sugar Cane Crop worldwide, leading projects until the implementation at the territories; Scope: $250m in Revenues. Reported to Global Head of SugarCane (1 of 8 key crops) - Led and owned the global Crop Portfolio providing visibility, management and processes which analysis the return of investments and prioritize projects including Chemicals, Breeding and Bio Technology (traits); - Established and maintained strategic collaborations and partnerships with other companies (e.g New Energy Farms, Ethanol projects in Latin America and Energy Cane in Africa

CFO - Spain & Portugal
Madrid Area, Spain
Supported this commercial operation in every business aspect to further improve financial performance. Scope: ~$200m in Revenues. Reported to Territory CEO and EAME CFO. Key member of Territory Leadership Team. - Actively supported the integration of Crop Protection & Seeds businesses. Business case delivered. - Outperformed financial targets (Budget) every year. - Led and implement key projects: Risk Management, Profitability turn-around, Finance Business Partnering Transformation, Integration of 8 Legal Entities in Spain and Portugal into 3. - Achieved improved working capital position by optimizing receivables, payables, and inventory levels.

Controller - North America
Greensboro/Winston-Salem, North Carolina Area
Led the Finance team for the US through a turbulent period (after 2008 economy crash) and consolidated NAFTA overall financial performance for this $2,5bn business. Reported to NAFTA CFO. - Finance re-structuring implemented: Business Partnering, Syngenta Shared Service and Center of Expertise - Led and implemented key projects: Sensitivity/ risk analysis, Credit assessment, Tools for enabling financial analysis, Bartering, Exposure and Consumption Prediction Model, Cash flow forecast - Grower and Channel profitability model linked to our Marketing Pricing tool - Developed team members. Mar/2009 – Dec/2010

Controller - Brazil & Latin America
São Paulo, Brazil
- Responsible for all planning activities (appraisal of the marketing and sales plans, cost and expenses analysis, Capex, ROI, pricing, promotional profiles, commercial conditions), and reporting activities (month end closing, KPI analysis, profitability, and Monthly results) for Syngenta Brazil and consolidation for Latin America plans and results; Scope: $1bn in Revenues. Reported to the Latin American CFO. Key achievements: - Global Finance Award on Innovation for Nutrade set up implementation (a “trading” legal entity focused in Coffee originally) - Led ATR (accounting to reporting) Process: redesign and streamlined its main sub-processes and of the following projects implementation: Hyperion Planning (forecasting), BW Managerial (reporting and dashboards), Accounting Panel (dashboard) - Structured Bartering and Logistics Accounting, planning and reporting framework - Supported implementation of BVA as company metrics through definition of net trade working capital and inventory targets for territory commercial organizations

Professional Products Controller & Special Projects – Latin America
São Paulo, Brazil
Professional Products was a division of Syngenta with revenues of ~$400m in Latin America, managed independently and reported separately. Supported all areas of the business, including commercial, P&S, R&D and partnerships Key Achievements: - Built financial framework and business cases for projects and start-up businesses, Consumer market investments, trade marketing and trend analysis - Leadership in the following projects: Business Model for Turf, Amateur Gardening, Aquatics (Water Reservoir), Food Chain Strategy, Cost Allocation Model, and New Market Opportunities business cases.

Business Analyst
São Paulo, Brazil
Responsible for the financial appraisal of the marketing, trade marketing and sales plans (Budget, Midyear Forecast) and monthly reviews, analyzing quantities, market conditions, standard costs, marketing expenses, and results. Led different business including Blades & Razors and Personal Care Product line (80% of Income), with experience in Duracell and Oral Care and Financial support to Trade Marketing Area.
Education
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