Jumana Al-Osaimi ،CBP-M ،CDMA,PMP ,CEM ®

Marketing Supervisor @ Marriott International

About

Marketing specialist with 4 years of diverse industry experience, including hospitality and residential investment. Skilled in online and offline marketing, social media management, paid advertising, event management, and partnership building. Committed to ongoing self-development and staying up-to-date with the latest marketing trends for continued success in the field.

Country

Saudi Arabia

City

Jiddah

Industry

Marketing & Advertising

Skill

Social Media Marketing, Digital Marketing, Online Marketing, Brand Performance, Lead Generation, Communications Strategy, Campaign Execution, Copywriting, Data Conversion, Channel Account Management, Corporate Communications, Internal Communications, Landing Pages, Arabic, The Digital Opportunity, Websites and Email, Social Media and Social Selling, Social Customer Service, Digital Challenges and Risks, Digital Mindset

Experience

Marketing Supervisor

Marriott International

2025-2 - Present · 1 yr 8 mos

Makkah, Saudi Arabia

• Developed and executed a comprehensive annual marketing Plan, aligning department-specific offers with long-term promotional goals to drive consistent brand growth. • Managed professional collaborations and partnership agreements with external marketing agencies and influencers to amplify brand visibility across digital platforms. • Led the 2025 digital transformation strategy that achieved a significant 17.5% growth in digital revenue compared to 2024, generating total returns exceeding $7,022,000. • Optimized direct booking efficiency in 2025 by increasing digital room nights (Digital RNs) by 16.5%, reaching a total of 31,980 nights. • Enhanced digital visibility throughout 2025 by driving a 16.4% increase in total website traffic, resulting in over 235,296 visits. • Managed the PLUS platform campaigns in 2025 to achieve a high Gross Revenue Efficiency (GRE) of 12.9:1, generating $221,000 in revenue from a $16,000 budget. • Exceeded 2025 annual digital sales targets by 12.6% for the primary category and up to 15.1% across other specialized digital segments. • Executed a highly successful seasonal Summer Campaign that delivered a net profit of 1 million through precision targeting and tailored content strategies. • Strengthened guest engagement via the Marriott Bonvoy app in 2025, reaching 108,318 visits with an exceptional conversion rate of 7.4%. • Directed 2026 social media campaigns that generated over 6,5 M impressions and 131,994 clicks. • Maintained marketing budget efficiency by optimizing the Cost Per Click (CPC) at a competitive $1.04 to ensure maximum return on advertising spend.