Julio Cordeiro

Executive Product Manager, responsible for Body Work, Riachuelo’s sports brand.

Responsible for understanding consumer needs and behaviors, developing the brand master plan, the assortment strategy and priorities for the business; Driving performance aiming long term profitable growth and building brand equity. Lead annual forecasting through S&OP and P&L, constantly looking to capitalize market opportunities and ways to enhance revenues and margin, leading teams to achieve business objectives by building trust and collaboration.

Dialectica is a British company that acts as a consultancy boutique, connecting professionals from specific areas with companies and clients that need specialized support. During the two years I lived in brussels, I was a consultant in the retail area, working on projects for large global consultancies and investment funds, which demand studies and assessments of the sector.

Brand Director of GAP Brazil (franchise business) Directly responsible for product development for the company, under three proprietary brands - Luigi Bertolli, Cori and Emme. Distribution channels include owned retail (120 stores), wholesale (300 accounts) and e-commerce. Responsible for setting overall direction in the conceptual development of the product lines, making sure they are consistent with market trends and business strategy; Interpret local/abroad fashion trends as they relate to market demands, company image and business goals; Responsible for ensuring brand recognition as much as product aesthetic and costs are consistent with brand image and target customers; Stay abreast of competitive landscape. Identify and research new product categories or businesses that will enable the company to achieve its short and long-term strategic, market share and revenue goals. Lead a team of head designers, product managers and buyers, being in charge of the entire process, from sketching to the final product. That includes market research, mood board creation, designing, product total development and purchase. Strong focus on team collaboration and cross-functional relationships to achieve collective success, leading over 50 people. Leader of GEP corporate recruiting efforts, frequently present at college career fairs, seminars, and participating in select speaking engagements.

Management of all national and international purchases of the company, through development of sourcing strategy, development and maintenance of the supply portfolio and results of monitoring. Management of the merchandise development for all product lines working daily with the planning, marketing and design teams to ensure financial expectations and growth targets are established and met across all GEP Brands. Responsible for the capture and analysis of fashion trends and competitors’ strategy. Extensive international travel to factories and manufacturing facilities, as well as trend shopping trips. Created and implemented new pricing strategies and key product initiatives for all Brands. Directed and led the organization’s merchandising, planning, purchasing, import, allocation and sourcing. Significant contributor to the growth of total company revenues. Directly responsible and accountable for increasing sales, margin, and profit. Developed company-wide process, standardizing all key product development functions and time lines for the entire supply chain.

Portfolio management and monitoring of sales, margin and stock KPIs. Responsible for the development of short and long term plans to achieve strategic objectives. Identifying assortment opportunities and merchandising trends. Responsible for development, implementation and monitoring processes by managing buying and design departments to ensure timely completion in accordance to product development calendar for each season. Management of markup strategies, costs, inventory turnover, pricing, sales strategy and purchases. Establish and maintain sku-level demand plan for assigned product category using analytical and statistical tools, intelligence gathering and collaboration to ensure adequate supply and quantity of product in store. Create allocation strategies, incorporating the merchandise plan and flow strategy, Monitor inventory levels, take corrective and preventive actions with related functions to avoid supply shortages and excess/aging stocks. Responsible to lead product teams in developing line plans at the program, classification and style level and monitor merchandise performance overall. Create and plan product assortments (item, color, size) for each product category, to guarantee the financial performance of the strategic business unit by identifying potential supply chain issues. Lead the monthly S&OP meetings.

• Participated in the Startup Brazil project, at the beginning of Nike's clothing operation in the country, which was previously led by a master franchisee. Responsible to define all local strategy for apparel planning, sourcing plan, demand analysis, assortment plan, creating the interface of the new product area with other departments of the company. • Coordinated the planning, budget, demand forecast and profitability of all categories of clothing, performing purchasing functions for the business unit, leading a team of 3 people. • Responsible for S&OP meetings with sales, logistics, marketing and finance to understand market trends in order to assertively manage demand for imported and local products. • Four annual trips to Nike USA headquarters, to choose the collection to be launched in Brazil and definition of the strategy of purchase, price, promotions and marketing actions. • Successfully led the implementation project of the new SAP system in the clothing department, which replaced the ORACLE system. In this period we had performance gain and significant growth in clothing sales in Brazil.

Responsible for the purchase, planning and management of inventory. This position consists in elaborating demand forecasting, based on historical sales and field information to generate schedules and purchase with suppliers based on demand segmentation, inventory policies, monitoring of service level controls. Led a six sigma project with the objective of increasing the sale of high-swivel products in dealerships that resulted in an increase in sales by 42% in the categories involved in the project. Evaluated as "High potential" in the employee evaluation program and selected for the FIAT executive training project. As an intern I elaborated an access control, monitoring the performance of employees of the Distribution Center, who won a FIAT award for creativity and with 9 months of company I was promoted as a junior Buyer.