julie stoughton

global strategic initiatives and communications industries lead

About

A seasoned professional with 16 years of marketing and product marketing experience in software and media technologies. Strong background in strategic market development, positioning and messaging, customer segmentation, product launches, ROI analysis, and go-to-market execution. Specialties: Strategic Marketing, Product Marketing, Solutions Marketing, Partner Marketing, Sales Enablement, Marketing Programs, Telecoms, Media & Entertainment

Country

united states

City

san francisco

Industry

computer software

Skill

product marketing, marketing strategy, sales enablement, marketing, telecommunications, solutions marketing, go to market strategy, strategic partnerships, product management, saas, lead generation, mobile devices, business alliances, enterprise software, demand generation, multi channel marketing, cloud computing

Experience

global strategic initiatives and communications industries lead

sap

2017-1 - Present · 9 yrs 9 mos

senior product marketing manager

netscape

1999-1 - 2000-6 · 1 yr 6 mos

product manager

sun microsystems

1999-1 - 2000-6 · 1 yr 6 mos

director, entertainment marketing

rovi

2004-12 - 2007-4 · 2 yrs 5 mos

Managed all product marketing efforts for Macrovision’s key entertainment market segments, including Video, Music, P2P and Games. Responsibilities include industry and market segmentation, product positioning, solution creation and messaging, go-to-market plans, internal evangelism, and all outbound communications (customers, analysts, press, etc) for all entertainment products and solutions.

director of marketing, americas

workshare

2003-6 - 2004-8 · 1 yr 3 mos

Management of marketing team and marketing activities for North America. Lead generation, PR and advertising, Product launches, Budget and expense control, Quarterly and Annual marketing plans for Geo and vertical markets.

group market development manager

inktomi

2000-6 - 2002-6 · 2 yrs 1 mo

Managed team to grow Broadband market for content distribution solutions. Developed and executed strategic marketing initiatives targeted at Telco, Cable, Satellite, and ISP companies including partner identification and co-marketing, product packaging, and messaging.