Julie Parsons

I am a marketing, communications and business development professional with more than 20 years’ experience in the professional services sector, and a track record of generating revenue for leading global law and accountancy firms. At White & Case, I am responsible for the firm's global marketing communications function. In this role, I lead the development of initiatives that increase brand engagement, strengthen the firm's reputation in key markets and deepen our relationships with clients and the media. I oversee a team of marketing professionals focused on thought leadership and content marketing, digital and social media, and have driven the adoption of digital marketing activity to support business development objectives firmwide. Prior to White & Case, I led the global brand team at Freshfields, where I oversaw the introduction of a new global brand positioning across the firm’s international network. As a marketer, I believe in putting the client at the centre of all marketing activity. I am passionate about the value of client insight in ensuring that brands stay relevant to their clients, and about maintaining a clear focus on the experience the brand delivers. email: julie.parsons@whitecase.com