julien raquidel

directeur des ventes

Country

france

City

paris

Industry

pharmaceuticals

Skill

secteur pharmaceutique, management, marketing strategy, pharmaceutical industry, oral and written communication skills, corporate communications, creative strategy, web marketing, team leadership, cross functional team leadership, internal communications, english, marketing digital, international business, spanish, professional services

Experience

brand and customer omnichannel interactions manager diabetes franchise

msd france

2017-1 - Present · 9 yrs 9 mos

* Marketing manager of the Diabetes Franchise (150 M€, +6% EI 106) * Januvia and Janumet * Leading the marketing campaigns for France (300 reps) for both Hospital and Primary care with regular interactions with the global teams in the US and Europe. * Digital Transformation Pilot for Diabetes Franchise (International environment) * Key Achievements: * Set-up of the 1st Agile Team at a global level ( Test & learn approach/Agile methodology "Scrum") * Develop Omnichannel marketing strategy & campaigns * Design and implement automated marketing campaigns (acquisition & retention ) * CRM , Social media * Content marketing & personalization * Define and implement strategic KPIs to improve ROI campaigns, onboarding and tracking. * Reporting & analysis * Data-driven marketing ( based on customers insights, customer knowledge, A/B testing,...)