Julien Lebert

Scaled paid media revenue over 2.5x YoY across US and Japan markets, managing a $500,000+ yearly budget across Meta and Google ecosystems Developed and independently led the 2026 global paid media roadmap, aligning acquisition strategy with brand positioning and international expansion Built and launched APAC, Europe paid media operations from scratch, reaching profitability from launch phase (ROAS > 2.0) Expanded channel mix by launching and scaling Rakuten Fashion, Rakuten Ichiba, LINE Ads, and Pinterest, strengthening local acquisition in Japan and upper-funnel growth internationally Implemented structured testing frameworks (creative, audience segmentation, budget reallocation) to optimize MER and blended ROAS across markets

Brands: MAC and Bobbi Brown Conducted annual strategic CRM analyses, leveraging Tableau to evaluate past performance and develop data-driven marketing strategy recommendations for the upcoming year. Created and implemented a comprehensive onboarding framework used by new team members, consolidating key CRM and media documentation into a centralized, user-friendly guide to streamline understanding of the end-to-end working process. Collaborated with Dentsu on media planning and performance tracking, contributing to strategic decision-making and campaign optimization.

• Team Management: Developing an internal e-learning platform for e-commerce and organizing onboarding for new team members, as well as team-building activities. Actively participating in critical decision-making processes for team growth and company development

• Project Management: Manage projects in both Japanese and English, overseeing cross-functional teams responsible for delivering various marketing activities, including SNS content, PPC, e-commerce, and Web design. • PPC Ads: Manage marketing strategy development and optimized high-budget accounts (including a major luxury industry client), conducting thorough optimization of Google Search, Performance Max and Youtube campaigns, including ad groups, extensions, and audience targeting. • E-Commerce: Manage marketing strategy development, page optimization, inventory, and complete ad management for Rakuten and Amazon e-commerce platforms.

• Supervised the communication between the Community Management, Marketing and Game Development departments for a Final Fantasy IP Game 
• Supervised the AD campaign calendar (videos, banners) as well as events (International Promotion) 
• Managed different projects as well as in-game specific events (promote the collaboration of our game and other Final Fantasy game IP)
 • Translated marketing promotion material (Japanese to English / English to Japanese)
 • Made Digital media planning/analysis

• Wrote highly-engaging content about Japan and makes sure to make it unique and relevant for our customers
 • Conducted analyzes of the website traffic and optimizing SEO to generate traffic and high-quality leads (Ahrefs, SEMRush, Google Analytics/Trends)
 • Created and releases company press/photos to media networks (Blog, Websites, TV, Magazines) 
• Generated prospects by making connexions with major French influencers related to Japan
- more than 600,000 views for the French Market, 30K+ likes on the videos

• Proofread / Translated million-seller video games productions with the supervision of various Japanese video game companies - Japanese and English to French language

• Highlighted brand products and company personnel through interviews and presentations (1500+ employees department) • Explained the brand strategy and supervise internal communications among all team leaders in the department (100+ managers department)
 • Managed and designs company email campaigns 
• Organized events during Managers training Seminars / Brand product presentations across France