Julie L.

Lead Digital Commerce team in delivering double digit profitable growth for Ghirardelli's Pure Play, DTC and Omnichannel businesses, including Amazon, Ghirardelli.com, Walmart and Target • Full P&L responsibility for DTC and Amazon businesses • Develop Center of Excellence through enablement of omnichannel capabilities focused on shopper insights, content development, marketplace strategy, retail media and digital shelf measurement • Co-lead for VIBE (Valuing Inclusivity, Belonging and Equity) Employee Resource Group • Member of Ghirardelli Leadership Team • Head of AI Council, responsible for increasing genAI literacy across the organization

Led eCommerce marketing team across digital content, retail media and omnichannel insights to accelerate Ghirardelli's presence on existing and emerging online platforms

As an integral part of Ghirardelli's eCommerce team, I led the company's digital marketing strategy across key Omnichannel and Pure Play retail media platforms including Amazon, Walmart, Target, Instacart, Shipt and more • Built company's first retail media measurement framework with profitability oriented goals to deliver incremental gross margin • Managed performance marketing agency to overachieve sales and profit targets across all self service platforms

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As the Shopper & eCommerce Marketing Manager at Clif Bar & Company, I oversaw the in store and digital marketing strategy for all channels of distribution for CLIF BAR, LUNA and CLIF KID brands • Coached Shopper Marketing department during height of COVID to meet high demand of products • Developed strategical roadmap and sponsored search KPIs for company's launch on retail media platforms • Upskilled key members of Sales organization on eCommerce demand generation fundamentals • Primary point of contact for performance marketing agency • Partnered with Digital Marketing and media agencies to integrate retail media into national brand advertising strategies • Spearheaded best in class digital shelf content on retailer sites to outperform scorecard targets • Co-facilitator of the AAPI Leadership Forum; member of the Marketing Cultural Appreciation Board

Led the extension of CLIF portfolio brand strategies (CLIF BAR, CLIF BUILDER'S, CLIF Nut Butter Bar, CLIF Athlete Series, CLIF Granola and Healthy Snacks) to eCommerce platforms through content development, SEM/SEO, review generation and integrated Amazon Advertising campaigns • Overhauled CLIF portfolio eCommerce content from basic product photography to comprehensive above the fold and enhanced creative, resulting in a +24% YoY conversion rate increase on Amazon.com • Educated the Marketing organization and media agency on Amazon’s growth as a brand building platform, which resulted in its inclusion in CLIF BAR’s first national advertising campaign in 2019

Managed multi-million dollar marketing budget for national shopper marketing programs and account specific activations in all channels of distribution including Mass, Grocery, eCommerce and Convenience • Led the onboarding of a new digital asset management platform to prepare the organization for eCommerce readiness • Extended LUNA’s Equal Pay Day equity campaign into retail, which resulted in the brand's highest velocity gains in over 2 years at Walmart

Key account manager for the bareMinerals brand in the Asia Pacific region, specifically Hong Kong, Singapore, Malaysia, Australia and New Zealand. Partnered with SHISEIDO, SEPHORA and MECCA teams to drive growth through holistic business management of all marketing, merchandising and PR related initiatives • Led & championed bareMinerals’ Tier 1 launch of Complexion Rescue Foundation in SEPHORA Southeast Asia and MECCA Australia, which resulted in +20% and +24% comp swings during launch period respectively (Q2 2015)

Project managed all creative and translations for bareMinerals' Asia specific product packaging through close collaboration with Bare Escentuals Japan, SHISEIDO China, SHISEIDO Taiwan and internal Creative and Sourcing teams. • Proofread Simplified and Traditional Chinese translations for all Asian product inserts to ensure translations aligned with brand messaging and regional regulatory requirements • Partnered with International Business Development to translate product names and various marketing materials from English to Chinese in preparation for bareMinerals' launch into China