julie browne

Assisted the Account Manager is initiating, implementing and executing campaings. Provided clerical assistance to account team.

Built customer relationships based on respect and satisfaction by providing outstanding customer service and resolving issues in a positive and proactive manner. Developed a deep understanding of the client's brand, market, competition, business and culture. Worked with Account Supervisor and Group Director to identify opportunities to cross-sell and up-sell Datamark services. Initiated, implemented, and executed on marketing campaigns. Tracked results, monitored performance, and reported back to the client.

Leads the strategic planning of national and regional marketing activities ensuring that all marketing needs and enrollment goals are met, including the development of marketing materials. Supports the Director of Brand Media in the development of brand advertising campaigns including creative development and media planning and buying working with our media partners. Conducts market research in support of marketing initiatives providing quantitative and qualitative research on market size, trends, targeting audience, and competitive trends in both online and offline media. Creates and maintains accurate ongoing forecasts for brand and overall lead gen marketing budgets, and individual campaigns, accurately reporting to accounting on monthly actuals and variances. Coordinates communications between state offices and the national marketing team including new academic programs, degree changes, competitive research, local advertising support, etc.

Grew my accounts by optimizing media mix to increase conversion. This was accomplished by conducting deep dive analysis on client campaign performance (including data analysis on key performance indicators, right-pricing, and marketing optimization plans). Provided routine reporting on the client’s business and reviewed future opportunities. Consulted clients on marketing strategy and cross-sold other company products. Analyzed billing discrepancies and worked with the accounting team accordingly to reconcile invoices.

Lead the planning and execution of lead generation programs and solutions to achieve defined client objectives. Measured, reported and analyzed results of all marketing programs. Recommend optimizations to achieve improved ROMI. Ensured positive client relationships and satisfaction. Provided leadership and direction to delivery teams, working closely with Research, Media, Creative and Project Management to define, plan, optimize and execute campaigns and projects.

Served as the strategic steward for my clients marketing budgets ensuring that the creative developed adhered to the messaging strategy and the marketing mix was optimized to cost per enrollment. Worked with multiple teams to develop and launch fully integrated multi-channel marketing campaigns for non-profit colleges and universities. Managed the service delivery process to update all marketing collateral and creative assets based on the strategic brief crafted in collaboration with senior leadership at each institution. Created, maintained and updated accurate ongoing forecasts for overall marketing budget.

Activities and Societies: Business Organizations; Member of Delta Epsilon Chi (DEX) Member of the AMA chapter at the University of Utah Social Organizations; Member of Kappa Kappa Gamma

Activities and Societies: President of Delta Mu Delta national business honors society