Julie Dang

VEZANA Footwear – an early-stage DTC local women’s footwear brand in the mid-range segment, dedicated to quality craftsmanship and timeless, elegant design. - Operated VEZANA Footwear, an early-stage DTC local women’s footwear brand, with full responsibility of brand positioning, content strategy, and e-commerce growth on Shopee. - Led cross-functional coordination with e-commerce enabler and creative vendors to execute product photoshoots, packaging, and digital merchandising aligned with brand objectives. - Developed and managed the brand’s Facebook Fanpage, planning content calendars, running paid ads campaigns, and directing visual design to ensure brand consistency across customer touchpoints. - Executed a loyalty program and personalized CRM messaging to boost engagement and retention. - Managed budget allocation and monitored daily performance metrics, including revenue, traffic, add-to-cart rate, conversion rate, ad spend, and ROAS, to support data-informed brand growth and sales performance.

In charge of Luxury Automotive Division ( Rolls-Royce, Lamborghini, McLaren ) - Led end-to-end luxury automotive launches, brand activations, and cross-brand collaborations, collaborating with PR Executive and reporting directly to the Head of Marketing - Developed and implemented 360° integrated marketing strategies, ensuring brand messaging across touchpoints - Managed visual display presentation to ensure alignment with APAC branding guidelines across all brand events and projects. - Coordinated end-to-end initiatives with the APAC regional team, ensuring alignment on strategy, smooth execution, and data-driven KPI reporting. - Managed social media channels and executed paid advertising campaigns to boost engagement and awareness - Worked closely with the sales team to plan client engagement activities, strengthening relationships between the brand and key customers. - Undertook administrative responsibilities, including processing payment paperwork and working with vendors.

In charge of Hennessy, Belvedere, Glemorangie, Armand de Brignac, Moet&Chandon, Whispering Angels - Worked closely with Senior Brand Manager in the execution of marketing projects and in preparation of presentation and reporting across multiple brands. - Assisted the Trade Marketing Manager in logistics support and quality control for all marketing initiatives. - Supported visual merchandising and POSM development to ensure consistent brand image across retail touchpoints - Coordinated with agencies and vendors in managing and supporting the execution of marketing initiatives. - Supported sales team to align marketing initiatives with business objectives and on/off-trade partnerships - Undertook administrative responsibilities, including processing payment paperwork and working with vendors.

Clients: Grab, Spotify, Tiktok, Sabeco - Translating and crafting press kit and media documents from Vietnamese to English, and vice versa. - Composing and developing PR materials (press releases, advertorials, etc.) for various clients. - Conducting market research and working on different types of reports (market analysis report, media clipping report, event reports, etc.) - Performing various administrative duties (contacting media, payment procedure, sorting documents, etc). - Support Account Manager/ Account Executive in several daily tasks, during press conferences and PR events. - Participating in integrated communication planning and pitching process for prospective clients.

- Support in translating and creating content to promote brand and campaigns on LinkedIn - Assisting in the growth of the brand by raising awareness through social media platforms - Supporting the marketing team in daily administrative tasks

- Conceptualizing communications material and engaging in cross-cultural communication - Planning posts on Trello and discussing daily activities in weekly core calls with interns from other countries - Supporting the development of marketing strategies and execution of PR campaigns

- Managing EPVN's presence and performance on Instagram (@eliteprepvn) and sub-Facebook page (Elite Prep ACT) - Drafting monthly scheduling plans and creating shareable content for the company's social media channels - Developing working relationships of EPVN with boarding schools in the U.S.

- Recipient of the University’s Provost Scholarship Award ( four-year scholarship)

Enrolled in Boston University London Program: - British and European Marketing Strategy - Advertising in the UK - Advertising & Marketing Project - Strategic Brand Management in the UK

- High Honor Roll - Recipient of Coleen Considine Memorial Scholarship - GPA: 3.8/4