Julie A. Lee
Director Brand & Sports Marketing @ Lowe's Companies, Inc.
About
Julie is a highly skilled senior marketing leader creating award-winning consumer and customer platforms delivering year over year revenue and sales growth. CPG retail and foodservice, agency, and e-comm experience with global brands including Coca-Cola, McDonald's, Walt Disney, and Walmart. Self-motivated, results driven marketer known for business savvy, building customer partnership, and developing strategic marketing solutions in fast paced, changing environments. Dynamic, action-oriented, marketer leading with passion, experience, and influence.
United States
Charlotte Metro
Marketing & Advertising
Activations, Relationship Development, Time Management, Sports Marketing, Microsoft Excel, Problem Solving, Microsoft PowerPoint, Social Media, Strategic Partnerships, Mobile Advertising, Interactive Marketing, International Marketing, Online Advertising, Advertising, Customer Acquisition, Customer Marketing, Customer Experience, Sales Management, Online Marketing, Branding & Identity
Experience
Director Brand & Sports Marketing
Lowe's Companies, Inc.
Charlotte, North Carolina, United States
Sr. Shopper Marketing Lead National Retail Sales
The Coca-Cola Company
Charlotte, North Carolina, United States
Marketing leader responsible for Family Dollar/Dollar Tree 15,000 stores including strategic, long term and annual marketing plan development. Leverage category and shopper insights to develop unique, custom marketing with digital, social, and in-store points of inspiration to drive shopper purchase behavior.
Marketing & Account Director
H/L Agency
Charlotte, North Carolina
Agency leadership responsibility for Greater Charlotte McDonald’s Franchise Co-op and McDonald’s OPNAD (national advertising board). Lead annual advertising and strategic marketing plans for 130 Restaurants. Successfully developed and produced custom TV, radio, print, digital, coupons, and social advertising driving $330M in sales up from $300M by leveraging consumer, beverage, and industry trends.
Sr. Director of Marketing McDonald's USA
The Coca-Cola Company
Greater Chicago Area
Lead headquarter marketing partnership between Coca-Cola and McDonald’s with 3 direct reports and 22 in-direct regional sales directors with a $50 million annual marketing budget. Accelerated partner negotiations, global asset development and activation marketing across all McDonald’s assets, including traditional, digital, and social media, packaging, merchandising, and promotional development. Analyzed competitive and consumer trends to identify beverage growth areas.
Sr. Customer Marketing Lead East Division
The Coca-Cola Company
Developed custom marketing programs, negotiated partnerships, and maintained customer alliances with eight regions representing 40% of McDonald’s US system.
Marketing Lead Walt Disney World
The Coca-Cola Company
Orlando, Florida Area
Lead and developed the strategic marketing relationship for Walt Disney World, Coca-Cola’s largest Amusement/Recreation customer. Collaboratively led the development and execution of annual marketing plans focusing on increasing guest per caps.
Education
University of Miami
Broadcast Communications
First Women's Basketball team to make NCAA Tournament
St. Thomas University
Sports Administration
Julie A. Lee's Contact Information
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