Julie Rodway Yoakum

Julie Rodway Yoakum

Business Mentor @ HEMP: Helzberg Entrepreneurial Mentoring Program

About

As President of Kay and Peoples, I lead a team to sustainably source and innovate around our product offerings, keeping brand purpose and customer experience top of mind. My high-level career with P&L responsibility spans from omni-channel retail, vertical specialty retail, agency experience focused on strategy and brand development, to pure play e-commerce. I am a visionary and results-driven leader motivated by complex challenges and balancing strategic initiatives and project objectives. I have a reputation for building and leading strong and experienced teams, and my leadership experience is far-reaching within the corporate environment and with external business partners. Prior to joining Signet, I served as President of Helzberg Diamonds, Blue Nile-Chief Merchandising Officer, Client Services Director at Hornall Andersen Design Works, and multiple roles at Eddie Bauer. I am a board member at the Jewelers Vigilance Committee and am also a mentor at HEMP, https://www.hempkc.org/

Country

United States

City

Kansas City

Industry

Luxury Goods & Jewelry

Skill

Retail, Affiliate Marketing, Merchandising, Marketing Strategy, Cross-functional Team Leadership, Creative Direction, Sales, Strategy, Apparel, Product Development, Fashion, Brand Management, Sourcing, Management, Trend, Brand Development, E-commerce, Integrated Marketing, Digital Marketing, Leadership

Experience

HEMP: Helzberg Entrepreneurial Mentoring Program

Business Mentor

HEMP: Helzberg Entrepreneurial Mentoring Program

LinkedIn
2022-9 - Present · 4 yrs 1 mo

Kansas City Metropolitan Area

The Helzberg Entrepreneurial Mentoring Program is dedicated to strengthening entrepreneurial leaders through excellence in mentoring. We are focused on supporting growth stage businesses and have developed a unique 3 year program that includes one-on-one mentoring, custom education programs, business engagement opportunities, and peer to peer networking.

Jewelers Vigilance Committee

Chairperson of the Board

Jewelers Vigilance Committee

LinkedIn
2026-1 - Present · 9 mos

New York City Metropolitan Area

Signet Jewelers

President-KAY and Peoples Jewelers

Signet Jewelers

LinkedIn
2025-8 - Present · 1 yr 2 mos
Helzberg Diamonds

President

Helzberg Diamonds

LinkedIn
2022-6 - 2025-7 · 3 yrs 2 mos

Kansas City

Helzberg Diamonds

SVP, Chief Merchandising Officer

Helzberg Diamonds

LinkedIn
2017-1 - 2022-6 · 5 yrs 6 mos

Kansas City, Missouri Area

IslandWood

Board Member

IslandWood

LinkedIn
2015-9 - 2017-9 · 2 yrs 1 mo

Bainbridge Island Wa

IslandWood’s mission is to provide exceptional learning experiences and to inspire lifelong environmental and community stewardship

Blue Nile

Chief Merchandising Officer, Creative Services and PR

Blue Nile

LinkedIn
2012-6 - 2016-6 · 4 yrs 1 mo

Greater Seattle Area

Hornall Anderson

Client Services Director

Hornall Anderson

LinkedIn
2008-3 - 2012-6 · 4 yrs 4 mos

Hornall Anderson is a premier, full-service branding, strategy, and interactive design agency based in Seattle.

Eddie Bauer

EVP Merchandising, Product Development, Sourcing

Eddie Bauer

LinkedIn
1997-6 - 2000-6 · 3 yrs 1 mo

Responsible for leadership and direction for private label design, merchandising and product sourcing for 500 retail stores, 15 catalogs annually, Internet, Apparel, Home and Outlet businesses.

Eddie Bauer

Senior VP Merchandising

Eddie Bauer

LinkedIn
1996-10 - 1997-4 · 7 mos

Responsible for product growth strategies and sales in all areas of sportswear, footwear and hardware.

Eddie Bauer

VP Merchandising, women's Apparel

Eddie Bauer

LinkedIn
1995-1 - 1996-10 · 1 yr 10 mos
Logan Drive

President

Logan Drive

1993-10 - 1995-1 · 1 yr 4 mos

Education

University of Oregon

University of Oregon

LinkedIn
1977 - 1981 · 4 yrs
Harvard University

Harvard University

LinkedIn

Continuing Education/Management Summer Course

1999 - Present · 27 yrs

Julie Rodway Yoakum's Contact Information

Email

******@***.com

Phone

(**) *** ****

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