julie sherman

vice president, business solution design and support

About

Influential leader with a proven and measurable record in growing strong, successful brands. Accomplished in defining and articulating organizational strategies, designing measurable strategic solutions and experienced in executing comprehensive marketing communications plans to build strong brands. Influential in developing relationships and bringing diverse groups of people together to achieve goals.

Country

united states

City

phoenix

Industry

hospital & health care

Skill

healthcare, physician relations, healthcare management, hospitals, healthcare consulting, healthcare industry, revenue cycle, informatics, management, physicians, emr, ehr, medicare, healthcare information technology, leadership, hipaa, patient safety, quality improvement, strategic planning, cerner, change management, nursing, managed care, project management, nonprofits, public speaking, brand development, marketing strategy, brand management, strategic communications, team building, advertising, social media marketing, strategy, marketing, leadership development

Experience

senior director, brand services

banner health

2003-1 - 2012-12 · 10 yrs

senior director, teleservices and director, laura dreier breast center

banner health

1998-2 - 2002-12 · 4 yrs 11 mos

I held dual positions at both Banner Corporate Offices as well as Banner Good Samaritan Regional Medical Center. In these roles, I led the development and centralization of consumer-facing call centers as well as the opening and ongoing operations of the Laura Dreier Breast Center.

vice president, business solution design and support

triwest healthcare alliance

2017-11 - Present · 8 yrs 11 mos

vice president, brand services

banner health

2013-1 - 2017-1 · 4 yrs 1 mo

As Vice President, Brand Services, I led the organization's marketing and branding strategies including marketing plan development, brand growth and performance, paid media and digital marketing, social media and content strategy, creative services including design and video services, and consumer research. I am also responsible for the organization's consumer web strategy. Based on my proven track record in team and relationship building, I also co-chaired numerous executive integration teams including Sun Health System, University of Arizona Health Network, Banner MD Anderson Cancer Center, Casa Grande Medical Center and others. ACCOMPLISHMENTS: Developed and executed comprehensive regional marketing campaigns. Implemented a master brand re-fresh to streamline brand architecture. Redesigned and launched new mobile-first website increasing traffic and engagement. Developed marketing plans for Banner Urgent Care, Banner MD Anderson Cancer Center, Banner Children's and others.