Julie Ros

Senior Vice President, Head of Marketing, Communications & Institutional Growth @ tZERO Group, Inc.

About

Strategic marketing, communications, business development, and events leader with extensive experience across financial markets, fintech, and blockchain/crypto/digital assets. Former journalist and media entrepreneur with a track record of building global brands, launching award-winning content and events, and driving integrated marketing, communications, and partnership strategies. Specialize in translating complex topics into compelling narratives and leading cross-functional teams to deliver results. Brings a global perspective, entrepreneurial mindset, and deep market fluency to every engagement - whether driving strategy, building partnerships, or leading teams through transformation.

Country

City

United States

Industry

Financial Services

Skill

Marketing Strategy, Positioning, Crypto, Business Strategy, Corporate Consulting, Consultancy Services, FinTech, private markets, Alternative Investments, Market Research, Digital Assets, Strategic Marketing Management, Positioning (Marketing), Marketing Communications, External Communications, Communications Planning, Social Media Communications, Social Media Marketing, Press Releases, New Business Development

Experience

Senior Vice President, Head of Marketing, Communications & Institutional Growth

tZERO Group, Inc.

2025-9 - Present · 1 yr 1 mo

Overseeing marketing and communications to expand awareness, adoption, and growth of tZERO’s multi-asset tokenization platform.

CEO & Principal Consultant

JAM Media LLC

2020-11 - Present · 5 yrs 11 mos

New York, United States

Advise financial services, fintech, and digital asset firms – from startups to global institutions – on high-impact marketing, communications, events, and business development. Provide both strategic guidance and hands-on execution to strengthen brand visibility, increase engagement, and accelerate business growth in dynamic, competitive markets.

Founder & Strategic Advisor

Foreign Exchange Professionals Association (FXPA)

2014-9 - Present · 12 yrs 1 mo

Established this Washington, DC-based non-profit industry association to address issues that impact the $7.5 trillion/day institutional foreign exchange market. Lead strategy, marketing, communications, media relations, events, membership, and messaging to raise visibility in Washington and global financial hubs.

Chief Marketing Officer

Templum

2024-4 - 2025-7 · 1 yr 4 mos

New York, New York, United States

Spearheaded all marketing, communications, and brand strategy for a technology platform focused on private market alternative investments. Developed and executed multi-channel campaigns for target audiences to drive platform adoption and product awareness. Led content strategy, including thought leadership, investor materials, sales enablement assets, and web and social content. Directed external communications, including PR, media outreach, and strategic announcements.

Marketing Consultant

Genesis

2021-3 - 2022-8 · 1 yr 6 mos

New York, United States

Defined the crypto trading, lending, prime broker and custody firm’s strategy to target institutional client sectors through deep-dive research and analysis.

Founder & CEO

Profit & Loss Magazine

1999-3 - 2020-10 · 21 yrs 8 mos

Greater New York City Area

Built a globally respected publishing and events platform from concept to multi-million-dollar business serving the $7.5 trillion/day foreign exchange (FX) industry. Launched flagship magazine, Profit & Loss, and built a portfolio of digital content and events across major financial centers. Managed editorial strategy, global conferences, partnerships, and sponsorships. Grew subscriber base and event attendance through strategic marketing, external communications, differentiated content, and targeted outreach. Launched multiple publications, including: OnTheBlock, Shattered, Digital FX, The New Economy, Global Markets Outlook, and P&L's Squawkbox.